--- title: "Petsy vs RSPCA Pet Insurance: Which is searched more in Australia?" description: "Is Petsy or RSPCA Pet Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/petsy-vs-rspca-pet-insurance" publisher: "Brandwave" --- # Petsy vs RSPCA Pet Insurance: Which is searched more in Australia? Is Petsy or RSPCA Pet Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Petsy and RSPCA Pet Insurance - **Competitive set**: Pet insurance providers - **Market**: Australia - **Month measured**: Sep 2026 - **Petsy Share of Search**: 4% - **RSPCA Pet Insurance Share of Search**: 16.5% ## Is Petsy or RSPCA Pet Insurance more popular in search? - In September 2026, RSPCA Pet Insurance had more branded searches than Petsy among pet insurance providers in Australia. RSPCA Pet Insurance had about 12,100 branded searches, while Petsy had 2,900. RSPCA Pet Insurance made up 16.5% of all pet insurance provider searches we track, and Petsy accounted for 4%. - RSPCA Pet Insurance was ahead of Petsy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Petsy’s share of searches among pet insurance providers in Australia moved from 4.2% to 4%, and its estimated monthly branded searches moved from 3.2K to 2.9K. - Across the 12 months ending September 2026, RSPCA Pet Insurance’s share of searches among pet insurance providers in Australia moved from 19.6% to 16.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RSPCA Pet Insurance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Petsy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RSPCA Pet Insurance was listed before Petsy in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RSPCA Pet Insurance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Budget Direct | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Knose | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Medibank | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bow Wow Meow | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Petsy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Everyday Pet Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petcover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance should I get in Australia?": 1. RSPCA Pet Insurance, 2. Knose - Asked ChatGPT "What are the best pet insurance providers in Australia?": 1. Budget Direct, 2. Knose - Asked ChatGPT "What's the best pet insurance in Australia for a puppy?": 1. RSPCA Pet Insurance, 2. Medibank, 3. Budget Direct - Searched Google, AI Overview "pet insurance": 1. RSPCA Pet Insurance, 2. Budget Direct, 3. Petsy - Searched Google, AI Overview "best pet insurance australia": 1. Budget Direct, 2. Knose, 3. RSPCA Pet Insurance, 4. Bow Wow Meow, 5. Medibank Not named in any answer: Everyday Pet Insurance, Bupa and Petcover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia pet insurance providers in September 2026? - In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%. ## Month by month | Month | Petsy estimated searches | Petsy Share of Search | Petsy rank | RSPCA Pet Insurance estimated searches | RSPCA Pet Insurance Share of Search | RSPCA Pet Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 4.2% | 8 | 14.8K | 19.6% | 2 | | Nov 2025 | 2.6K | 3.7% | 8 | 12.1K | 17% | 2 | | Dec 2025 | 2.3K | 3.1% | 9 | 12.1K | 16.2% | 3 | | Jan 2026 | 3.2K | 3.4% | 8 | 14.8K | 15.7% | 3 | | Feb 2026 | 3.2K | 3.9% | 8 | 12.1K | 14.9% | 3 | | Mar 2026 | 3.2K | 3.7% | 8 | 18.1K | 20.8% | 2 | | Apr 2026 | 3.5K | 4.2% | 8 | 14.8K | 18% | 2 | | May 2026 | 3.5K | 4.4% | 8 | 12.1K | 15.2% | 3 | | Jun 2026 | 3.5K | 4.4% | 8 | 12.1K | 15.4% | 3 | | Jul 2026 | 4.5K | 5.4% | 6 | 12.1K | 14.6% | 3 | | Aug 2026 | 3.2K | 4% | 8 | 12.1K | 15.3% | 3 | | Sep 2026 | 2.9K | 4% | 8 | 12.1K | 16.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Petsy’s and RSPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Petsy**: Measured on the search terms “petsy” and “petsy pet insurance”, summed into one figure. - **RSPCA Pet Insurance**: Measured on the search term “rspca pet insurance”. - [Petsy profile](/demand/au/brands/petsy) - [RSPCA Pet Insurance profile](/demand/au/brands/rspca-pet-insurance) - [All pet insurance providers in Australia](/demand/au/categories/au-pet-insurance-providers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Petsy or RSPCA Pet Insurance more popular in search? In September 2026, RSPCA Pet Insurance had more branded searches than Petsy among pet insurance providers in Australia. RSPCA Pet Insurance had about 12,100 branded searches, while Petsy had 2,900. RSPCA Pet Insurance made up 16.5% of all pet insurance provider searches we track, and Petsy accounted for 4%. ## Cite this page Brandwave. "Petsy vs RSPCA Pet Insurance: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/petsy-vs-rspca-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/au/compare/petsy-vs-rspca-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.