---
title: "Pepper Money vs ubank: Which is searched more in Australia?"
description: "Is Pepper Money or ubank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/pepper-money-vs-ubank"
publisher: "Brandwave"
---

# Pepper Money vs ubank: Which is searched more in Australia?

Is Pepper Money or ubank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pepper Money and ubank
- **Competitive set**: Online home loan lenders
- **Market**: Australia
- **Month measured**: Sep 2026
- **Pepper Money Share of Search**: 27.7%
- **ubank Share of Search**: 42.4%

## Is Pepper Money or ubank more popular in search?

- In September 2026, ubank had more branded searches than Pepper Money among online home loan lenders in Australia. ubank had about 75,600 branded searches, while Pepper Money had 49,500. ubank made up 42.4% of all online home loan lender searches we track, and Pepper Money accounted for 27.7%.
- ubank was ahead of Pepper Money in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pepper Money’s share of searches among online home loan lenders in Australia moved from 27.4% to 27.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, ubank’s share of searches among online home loan lenders in Australia moved from 41.9% to 42.4%, and its estimated monthly branded searches held steady at 75.6K.

## How did search popularity change for Australia online home loan lenders in September 2026?

- In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%.
- In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%.

## Month by month

| Month | Pepper Money estimated searches | Pepper Money Share of Search | Pepper Money rank | ubank estimated searches | ubank Share of Search | ubank rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 27.4% | 2 | 75.6K | 41.9% | 1 |
| Nov 2025 | 49.5K | 29.7% | 2 | 62.4K | 37.5% | 1 |
| Dec 2025 | 40.5K | 28.1% | 2 | 61.5K | 42.7% | 1 |
| Jan 2026 | 49.5K | 27.5% | 2 | 75.6K | 42% | 1 |
| Feb 2026 | 49.5K | 27.6% | 2 | 75.6K | 42.1% | 1 |
| Mar 2026 | 49.5K | 27.5% | 2 | 75.9K | 42.1% | 1 |
| Apr 2026 | 49.5K | 31.6% | 2 | 62.1K | 39.6% | 1 |
| May 2026 | 49.5K | 27.1% | 2 | 75.9K | 41.6% | 1 |
| Jun 2026 | 49.5K | 28.7% | 2 | 75.3K | 43.7% | 1 |
| Jul 2026 | 49.5K | 31.3% | 2 | 61.8K | 39% | 1 |
| Aug 2026 | 60.5K | 31.3% | 2 | 75.9K | 39.2% | 1 |
| Sep 2026 | 49.5K | 27.7% | 2 | 75.6K | 42.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pepper Money’s and ubank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pepper Money**: Measured on the search term “pepper money”.
- **ubank**: Measured on the search terms “ubank” and “ubank home loan”, summed into one figure.

- [Pepper Money profile](/demand/au/brands/pepper-money)
- [ubank profile](/demand/au/brands/ubank)
- [All online home loan lenders in Australia](/demand/au/categories/au-online-home-loan-lenders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pepper Money or ubank more popular in search?

In September 2026, ubank had more branded searches than Pepper Money among online home loan lenders in Australia. ubank had about 75,600 branded searches, while Pepper Money had 49,500. ubank made up 42.4% of all online home loan lender searches we track, and Pepper Money accounted for 27.7%.

## Cite this page

Brandwave. "Pepper Money vs ubank: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/pepper-money-vs-ubank

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/pepper-money-vs-ubank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
