--- title: "Peony vs Seafolly: Which is searched more in Australia?" description: "Is Peony or Seafolly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/peony-swimwear-vs-seafolly" publisher: "Brandwave" --- # Peony vs Seafolly: Which is searched more in Australia? Is Peony or Seafolly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peony and Seafolly - **Competitive set**: Swimwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Peony Share of Search**: 1.3% - **Seafolly Share of Search**: 26.2% ## Is Peony or Seafolly more popular in search? - In September 2026, Seafolly had more branded searches than Peony among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Peony had 2,900. Seafolly made up 26.2% of all swimwear brand searches we track, and Peony accounted for 1.3%. - Seafolly was ahead of Peony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peony’s share of searches among swimwear brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia moved from 25.3% to 26.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peony was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peony and Seafolly were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body - Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body - Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born - Searched Google, AI Overview "bikinis": 1. Bydee - Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets Not named in any answer: Tigerlily. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia swimwear brands in September 2026? - In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%. - Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Peony estimated searches | Peony Share of Search | Peony rank | Seafolly estimated searches | Seafolly Share of Search | Seafolly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.5% | 8 | 60.5K | 25.3% | 2 | | Nov 2025 | 4.4K | 1.4% | 9 | 90.5K | 29.2% | 2 | | Dec 2025 | 4.4K | 1.5% | 8 | 90.5K | 31.8% | 2 | | Jan 2026 | 3.6K | 1.5% | 8 | 74K | 30% | 2 | | Feb 2026 | 1.9K | 1.2% | 8 | 33.1K | 21.6% | 2 | | Mar 2026 | 1.9K | 1.2% | 8 | 27.1K | 17.1% | 2 | | Apr 2026 | 1.3K | 0.83% | 9 | 27.1K | 17.3% | 2 | | May 2026 | 1.3K | 0.8% | 9 | 27.1K | 16.8% | 2 | | Jun 2026 | 1.6K | 1% | 9 | 33.1K | 20.6% | 2 | | Jul 2026 | 1.9K | 1.2% | 8 | 33.1K | 20.8% | 2 | | Aug 2026 | 2.4K | 1.2% | 8 | 40.5K | 20.9% | 2 | | Sep 2026 | 2.9K | 1.3% | 8 | 60.5K | 26.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Peony’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peony**: Measured on the search term “peony swimwear”. - **Seafolly**: Measured on the search term “seafolly”. - [Peony profile](/demand/au/brands/peony-swimwear) - [Seafolly profile](/demand/au/brands/seafolly) - [All swimwear brands in Australia](/demand/au/categories/au-swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peony or Seafolly more popular in search? In September 2026, Seafolly had more branded searches than Peony among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Peony had 2,900. Seafolly made up 26.2% of all swimwear brand searches we track, and Peony accounted for 1.3%. ## Cite this page Brandwave. "Peony vs Seafolly: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/peony-swimwear-vs-seafolly This page is also available as HTML at https://gobrandwave.com/demand/au/compare/peony-swimwear-vs-seafolly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.