--- title: "Penfolds vs Yellow Tail: Which is searched more in Australia?" description: "Is Penfolds or Yellow Tail more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/penfolds-vs-yellow-tail" publisher: "Brandwave" --- # Penfolds vs Yellow Tail: Which is searched more in Australia? Is Penfolds or Yellow Tail more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Penfolds and Yellow Tail - **Competitive set**: Wine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Penfolds Share of Search**: 40.1% - **Yellow Tail Share of Search**: 5.1% ## Is Penfolds or Yellow Tail more popular in search? - In September 2026, Penfolds had more branded searches than Yellow Tail among wine brands in Australia. Penfolds had about 14,800 branded searches, while Yellow Tail had 1,900. Penfolds made up 40.1% of all wine brand searches we track, and Yellow Tail accounted for 5.1%. - Penfolds was ahead of Yellow Tail in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Penfolds’ share of searches among wine brands in Australia moved from 37.7% to 40.1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in Australia moved from 4.1% to 5.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Penfolds appeared in all three answers. Yellow Tail was mentioned in one out of three: in one of the three ChatGPT answers. Penfolds was listed before Yellow Tail in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Penfolds | 1st | 3 of 3 | 3 of 3 | | Brown Brothers | 2nd | 2 of 3 | 2 of 3 | | Jacob's Creek | 2nd | 1 of 3 | 1 of 3 | | Yellow Tail | 4th | 1 of 3 | 1 of 3 | | Yalumba | 5th | 2 of 3 | 2 of 3 | | Wolf Blass | 6th | 1 of 3 | 1 of 3 | ## Every AI answer about wine brands - Asked ChatGPT "What's the best Australian wine brand?": 1. Penfolds, 2. Brown Brothers - Asked ChatGPT "Which Australian shiraz brand is best for the price?": 1. Penfolds, 2. Yalumba - Asked ChatGPT "What are the most popular wine brands in Australia?": 1. Jacob's Creek, 2. Yellow Tail, 3. Penfolds, 4. Brown Brothers, 5. Wolf Blass, 6. Yalumba Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia wine brands in September 2026? - Estimated monthly branded searches for Yellow Tail in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Penfolds estimated searches | Penfolds Share of Search | Penfolds rank | Yellow Tail estimated searches | Yellow Tail Share of Search | Yellow Tail rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 37.7% | 1 | 1.6K | 4.1% | 6 | | Nov 2025 | 18.1K | 42.2% | 1 | 1.6K | 3.7% | 6 | | Dec 2025 | 22.2K | 39.9% | 1 | 2.4K | 4.3% | 6 | | Jan 2026 | 14.8K | 36% | 1 | 1.6K | 3.9% | 6 | | Feb 2026 | 18.1K | 46.8% | 1 | 1.6K | 4.1% | 6 | | Mar 2026 | 14.8K | 39.2% | 1 | 1.6K | 4.2% | 6 | | Apr 2026 | 14.8K | 34.5% | 1 | 1.9K | 4.4% | 5 | | May 2026 | 14.8K | 40.4% | 1 | 1.6K | 4.4% | 6 | | Jun 2026 | 12.1K | 36.7% | 1 | 1.6K | 4.8% | 6 | | Jul 2026 | 14.8K | 40.8% | 1 | 1.6K | 4.4% | 5 | | Aug 2026 | 14.8K | 40.1% | 1 | 1.9K | 5.1% | 5 | | Sep 2026 | 14.8K | 40.1% | 1 | 1.9K | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Penfolds’ and Yellow Tail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Penfolds**: Measured on the search term “penfolds”. - **Yellow Tail**: Measured on the search term “yellow tail wine”. - [Penfolds profile](/demand/au/brands/penfolds) - [Yellow Tail profile](/demand/au/brands/yellow-tail) - [All wine brands in Australia](/demand/au/categories/au-wine-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Penfolds or Yellow Tail more popular in search? In September 2026, Penfolds had more branded searches than Yellow Tail among wine brands in Australia. Penfolds had about 14,800 branded searches, while Yellow Tail had 1,900. Penfolds made up 40.1% of all wine brand searches we track, and Yellow Tail accounted for 5.1%. ## Cite this page Brandwave. "Penfolds vs Yellow Tail: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/penfolds-vs-yellow-tail This page is also available as HTML at https://gobrandwave.com/demand/au/compare/penfolds-vs-yellow-tail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.