---
title: "Paramount+ vs Stan: Which is searched more in Australia?"
description: "Is Paramount+ or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/paramount-plus-vs-stan"
publisher: "Brandwave"
---

# Paramount+ vs Stan: Which is searched more in Australia?

Is Paramount+ or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paramount+ and Stan
- **Competitive set**: Streaming services
- **Market**: Australia
- **Month measured**: Sep 2026
- **Paramount+ Share of Search**: 7.2%
- **Stan Share of Search**: 1.3%

## Is Paramount+ or Stan more popular in search?

- In September 2026, Paramount+ had more branded searches than Stan among streaming services in Australia. Paramount+ had about 201,000 branded searches, while Stan had 36,300. Paramount+ made up 7.2% of all streaming service searches we track, and Stan accounted for 1.3%.
- Paramount+ was ahead of Stan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia moved from 6.8% to 7.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia moved from 0.42% to 1.3%, and its estimated monthly branded searches moved from 12.4K to 36.3K.

## How did search popularity change for Australia streaming services in September 2026?

- In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.

## Month by month

| Month | Paramount+ estimated searches | Paramount+ Share of Search | Paramount+ rank | Stan estimated searches | Stan Share of Search | Stan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 6.8% | 5 | 12.4K | 0.42% | 9 |
| Nov 2025 | 246K | 8.6% | 5 | 20.1K | 0.7% | 9 |
| Dec 2025 | 201K | 6.4% | 5 | 26.5K | 0.85% | 9 |
| Jan 2026 | 301K | 9.4% | 5 | 37.9K | 1.2% | 8 |
| Feb 2026 | 165K | 5.9% | 5 | 38.4K | 1.4% | 8 |
| Mar 2026 | 246K | 6.7% | 5 | 37.9K | 1% | 8 |
| Apr 2026 | 201K | 6.6% | 5 | 36.9K | 1.2% | 8 |
| May 2026 | 246K | 7.6% | 5 | 64.3K | 2% | 8 |
| Jun 2026 | 246K | 8% | 5 | 64.3K | 2.1% | 7 |
| Jul 2026 | 201K | 6.9% | 5 | 63.7K | 2.2% | 7 |
| Aug 2026 | 201K | 6.9% | 5 | 64.3K | 2.2% | 7 |
| Sep 2026 | 201K | 7.2% | 5 | 36.3K | 1.3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Paramount+’s and Stan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paramount+**: Measured on the search term “paramount plus”.
- **Stan**: Measured on the search terms “stan app”, “stan streaming” and “stan tv”, summed into one figure.

- [Paramount+ profile](/demand/au/brands/paramount-plus)
- [Stan profile](/demand/au/brands/stan)
- [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Paramount+ or Stan more popular in search?

In September 2026, Paramount+ had more branded searches than Stan among streaming services in Australia. Paramount+ had about 201,000 branded searches, while Stan had 36,300. Paramount+ made up 7.2% of all streaming service searches we track, and Stan accounted for 1.3%.

## Cite this page

Brandwave. "Paramount+ vs Stan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/paramount-plus-vs-stan

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/paramount-plus-vs-stan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.