---
title: "Paramount+ vs Prime Video: Which is searched more in Australia?"
description: "Is Paramount+ or Prime Video more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/paramount-plus-vs-prime-video"
publisher: "Brandwave"
---

# Paramount+ vs Prime Video: Which is searched more in Australia?

Is Paramount+ or Prime Video more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paramount+ and Prime Video
- **Competitive set**: Streaming services
- **Market**: Australia
- **Month measured**: Sep 2026
- **Paramount+ Share of Search**: 7.2%
- **Prime Video Share of Search**: 17%

## Is Paramount+ or Prime Video more popular in search?

- In September 2026, Prime Video had more branded searches than Paramount+ among streaming services in Australia. Prime Video had about 478,000 branded searches, while Paramount+ had 201,000. Prime Video made up 17% of all streaming service searches we track, and Paramount+ accounted for 7.2%.
- Prime Video was ahead of Paramount+ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia moved from 6.8% to 7.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia moved from 17.1% to 17%, and its estimated monthly branded searches moved from 503K to 478K.

## How did search popularity change for Australia streaming services in September 2026?

- Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.

## Month by month

| Month | Paramount+ estimated searches | Paramount+ Share of Search | Paramount+ rank | Prime Video estimated searches | Prime Video Share of Search | Prime Video rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 6.8% | 5 | 503K | 17.1% | 2 |
| Nov 2025 | 246K | 8.6% | 5 | 478K | 16.6% | 2 |
| Dec 2025 | 201K | 6.4% | 5 | 411K | 13.1% | 2 |
| Jan 2026 | 301K | 9.4% | 5 | 503K | 15.8% | 2 |
| Feb 2026 | 165K | 5.9% | 5 | 478K | 17% | 2 |
| Mar 2026 | 246K | 6.7% | 5 | 503K | 13.6% | 3 |
| Apr 2026 | 201K | 6.6% | 5 | 503K | 16.6% | 3 |
| May 2026 | 246K | 7.6% | 5 | 615K | 19.1% | 2 |
| Jun 2026 | 246K | 8% | 5 | 585K | 19% | 2 |
| Jul 2026 | 201K | 6.9% | 5 | 503K | 17.4% | 2 |
| Aug 2026 | 201K | 6.9% | 5 | 503K | 17.3% | 2 |
| Sep 2026 | 201K | 7.2% | 5 | 478K | 17% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Paramount+’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paramount+**: Measured on the search term “paramount plus”.
- **Prime Video**: Measured on the search terms “amazon prime video” and “prime video”, summed into one figure.

- [Paramount+ profile](/demand/au/brands/paramount-plus)
- [Prime Video profile](/demand/au/brands/prime-video)
- [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Paramount+ or Prime Video more popular in search?

In September 2026, Prime Video had more branded searches than Paramount+ among streaming services in Australia. Prime Video had about 478,000 branded searches, while Paramount+ had 201,000. Prime Video made up 17% of all streaming service searches we track, and Paramount+ accounted for 7.2%.

## Cite this page

Brandwave. "Paramount+ vs Prime Video: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/paramount-plus-vs-prime-video

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/paramount-plus-vs-prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.