--- title: "Pandora vs Tiffany & Co.: Which is searched more in Australia?" description: "Is Pandora or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/pandora-vs-tiffany-and-co" publisher: "Brandwave" --- # Pandora vs Tiffany & Co.: Which is searched more in Australia? Is Pandora or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pandora and Tiffany & Co. - **Competitive set**: Jewellery brands - **Market**: Australia - **Month measured**: Sep 2026 - **Pandora Share of Search**: 8.5% - **Tiffany & Co. Share of Search**: 17% ## Is Pandora or Tiffany & Co. more popular in search? - In September 2026, Tiffany & Co. had more branded searches than Pandora among jewellery brands in Australia. Tiffany & Co. had about 74,000 branded searches, while Pandora had 37,000. Tiffany & Co. made up 17% of all jewellery brand searches we track, and Pandora accounted for 8.5%. - Tiffany & Co. was ahead of Pandora in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in Australia moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 43K to 37K. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia moved from 15.1% to 17%, and its estimated monthly branded searches held steady at 74K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tiffany & Co. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pandora was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pandora and Tiffany & Co. were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia jewellery brands in September 2026? - In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%. - In September 2026, Pandora fell from 5th to 6th among jewellery brands in Australia. ## Month by month | Month | Pandora estimated searches | Pandora Share of Search | Pandora rank | Tiffany & Co. estimated searches | Tiffany & Co. Share of Search | Tiffany & Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 43K | 8.8% | 5 | 74K | 15.1% | 2 | | Nov 2025 | 64.3K | 8.6% | 5 | 90.5K | 12.1% | 4 | | Dec 2025 | 75.3K | 9.4% | 4 | 110K | 13.7% | 2 | | Jan 2026 | 35.2K | 7.2% | 6 | 74K | 15.2% | 2 | | Feb 2026 | 35.2K | 7.7% | 5 | 74K | 16.3% | 2 | | Mar 2026 | 28.8K | 6.6% | 6 | 74K | 17% | 2 | | Apr 2026 | 33.7K | 7.6% | 6 | 74K | 16.7% | 2 | | May 2026 | 37K | 7.9% | 5 | 74K | 15.7% | 2 | | Jun 2026 | 35.2K | 7.6% | 6 | 74K | 16% | 2 | | Jul 2026 | 35.2K | 8.4% | 5 | 74K | 17.7% | 2 | | Aug 2026 | 41.2K | 9% | 5 | 74K | 16.2% | 2 | | Sep 2026 | 37K | 8.5% | 6 | 74K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Pandora’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pandora**: Measured on the search terms “pandora bracelet” and “pandora jewellery”, summed into one figure. - **Tiffany & Co.**: Measured on the search term “tiffany and co”. - [Pandora profile](/demand/au/brands/pandora) - [Tiffany & Co. profile](/demand/au/brands/tiffany-and-co) - [All jewellery brands in Australia](/demand/au/categories/au-jewellery-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pandora or Tiffany & Co. more popular in search? In September 2026, Tiffany & Co. had more branded searches than Pandora among jewellery brands in Australia. Tiffany & Co. had about 74,000 branded searches, while Pandora had 37,000. Tiffany & Co. made up 17% of all jewellery brand searches we track, and Pandora accounted for 8.5%. ## Cite this page Brandwave. "Pandora vs Tiffany & Co.: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/pandora-vs-tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/au/compare/pandora-vs-tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.