--- title: "Pampers vs Tooshies: Which is searched more in Australia?" description: "Is Pampers or Tooshies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/pampers-vs-tooshies" publisher: "Brandwave" --- # Pampers vs Tooshies: Which is searched more in Australia? Is Pampers or Tooshies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pampers and Tooshies - **Competitive set**: Nappy brands - **Market**: Australia - **Month measured**: Sep 2026 - **Pampers Share of Search**: 5.3% - **Tooshies Share of Search**: 22.7% ## Is Pampers or Tooshies more popular in search? - In September 2026, Tooshies had more branded searches than Pampers among nappy brands in Australia. Tooshies had about 10,200 branded searches, while Pampers had 2,400. Tooshies made up 22.7% of all nappy brand searches we track, and Pampers accounted for 5.3%. - Tooshies was ahead of Pampers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pampers’ share of searches among nappy brands in Australia moved from 9.5% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending September 2026, Tooshies’ share of searches among nappy brands in Australia moved from 14.6% to 22.7%, and its estimated monthly branded searches moved from 5.5K to 10.2K. ## Top nappy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pampers and Tooshies were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pampers and Tooshies were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Huggies | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rascals | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tooshies | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Pampers | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Babylove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about nappy brands - Asked ChatGPT "What are the best nappies in Australia?": 1. Huggies, 2. Rascals - Asked ChatGPT "Which nappy brand is best for newborns in Australia?": 1. Huggies - Asked ChatGPT "Which nappies are best value in Australia?": 1. Rascals, 2. Huggies - Searched Google, AI Overview "nappies": 1. Huggies, 2. Tooshies - Searched Google, AI Overview "best nappies": 1. Huggies, 2. Pampers Not named in any answer: Babylove. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia nappy brands in September 2026? - In September 2026, Tooshies lost share of searches among nappy brands in Australia, from 24.5% to 22.7%. - Estimated monthly branded searches for Pampers in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Month by month | Month | Pampers estimated searches | Pampers Share of Search | Pampers rank | Tooshies estimated searches | Tooshies Share of Search | Tooshies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 9.5% | 5 | 5.5K | 14.6% | 3 | | Nov 2025 | 3.6K | 10.1% | 5 | 5.5K | 15.5% | 3 | | Dec 2025 | 3.6K | 11.7% | 5 | 4.8K | 15.6% | 3 | | Jan 2026 | 3.6K | 10.1% | 5 | 5.5K | 15.5% | 3 | | Feb 2026 | 2.9K | 8.9% | 5 | 5.5K | 16.9% | 3 | | Mar 2026 | 3.6K | 9.8% | 5 | 6.8K | 18.5% | 3 | | Apr 2026 | 3.6K | 10.1% | 5 | 5.5K | 15.5% | 3 | | May 2026 | 3.6K | 10.1% | 5 | 5.5K | 15.5% | 3 | | Jun 2026 | 2.4K | 6.6% | 5 | 6.8K | 18.6% | 3 | | Jul 2026 | 1.9K | 5.3% | 5 | 6.8K | 18.8% | 3 | | Aug 2026 | 1.9K | 4.9% | 5 | 9.5K | 24.5% | 3 | | Sep 2026 | 2.4K | 5.3% | 5 | 10.2K | 22.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Pampers’ and Tooshies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pampers**: Measured on the search term “pampers”. - **Tooshies**: Measured on the search terms “tooshies” and “tooshies nappies”, summed into one figure. - [Pampers profile](/demand/au/brands/pampers) - [Tooshies profile](/demand/au/brands/tooshies) - [All nappy brands in Australia](/demand/au/categories/au-nappy-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pampers or Tooshies more popular in search? In September 2026, Tooshies had more branded searches than Pampers among nappy brands in Australia. Tooshies had about 10,200 branded searches, while Pampers had 2,400. Tooshies made up 22.7% of all nappy brand searches we track, and Pampers accounted for 5.3%. ## Cite this page Brandwave. "Pampers vs Tooshies: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/pampers-vs-tooshies This page is also available as HTML at https://gobrandwave.com/demand/au/compare/pampers-vs-tooshies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.