--- title: "Ozpig vs Traeger: Which is searched more in Australia?" description: "Is Ozpig or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ozpig-vs-traeger" publisher: "Brandwave" --- # Ozpig vs Traeger: Which is searched more in Australia? Is Ozpig or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ozpig and Traeger - **Competitive set**: BBQ brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ozpig Share of Search**: 2.2% - **Traeger Share of Search**: 2.7% ## Is Ozpig or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Ozpig among BBQ brands in Australia. Traeger had about 2,900 branded searches, while Ozpig had 2,400. Traeger made up 2.7% of all BBQ brand searches we track, and Ozpig accounted for 2.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Ozpig took it in April 2026, Traeger took it in September 2026. - Across the 12 months ending September 2026, Ozpig’s share of searches among BBQ brands in Australia moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in Australia moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ozpig nor Traeger showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure - Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber - Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber - Searched Google, AI Overview "best bbq": 1. Weber - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia BBQ brands in September 2026? - In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%. - Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026. ## Month by month | Month | Ozpig estimated searches | Ozpig Share of Search | Ozpig rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.8% | 9 | 3.6K | 3.4% | 6 | | Nov 2025 | 2.4K | 1.6% | 9 | 3.6K | 2.5% | 7 | | Dec 2025 | 2.4K | 1.5% | 9 | 4.4K | 2.8% | 6 | | Jan 2026 | 1.9K | 1.7% | 8 | 3.6K | 3.3% | 7 | | Feb 2026 | 1.6K | 2.3% | 9 | 2.9K | 4.1% | 5 | | Mar 2026 | 2.4K | 3.8% | 6 | 2.4K | 3.8% | 7 | | Apr 2026 | 3.6K | 5.1% | 5 | 2.9K | 4.1% | 6 | | May 2026 | 4.4K | 7% | 4 | 2.4K | 3.8% | 6 | | Jun 2026 | 4.4K | 6.7% | 4 | 2.9K | 4.4% | 6 | | Jul 2026 | 3.6K | 5.5% | 5 | 2.4K | 3.7% | 6 | | Aug 2026 | 3.6K | 3.9% | 5 | 2.9K | 3.2% | 7 | | Sep 2026 | 2.4K | 2.2% | 8 | 2.9K | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ozpig’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ozpig**: Measured on the search term “ozpig”. - **Traeger**: Measured on the search term “traeger”. - [Ozpig profile](/demand/au/brands/ozpig) - [Traeger profile](/demand/au/brands/traeger) - [All BBQ brands in Australia](/demand/au/categories/au-bbq-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ozpig or Traeger more popular in search? In September 2026, Traeger had more branded searches than Ozpig among BBQ brands in Australia. Traeger had about 2,900 branded searches, while Ozpig had 2,400. Traeger made up 2.7% of all BBQ brand searches we track, and Ozpig accounted for 2.2%. ## Cite this page Brandwave. "Ozpig vs Traeger: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ozpig-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ozpig-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.