--- title: "OWNA vs Xplor Education: Which is searched more in Australia?" description: "Is OWNA or Xplor Education more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/owna-vs-xplor-education" publisher: "Brandwave" --- # OWNA vs Xplor Education: Which is searched more in Australia? Is OWNA or Xplor Education more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OWNA and Xplor Education - **Competitive set**: Childcare software - **Market**: Australia - **Month measured**: Sep 2026 - **OWNA Share of Search**: 8.8% - **Xplor Education Share of Search**: 2.3% ## Is OWNA or Xplor Education more popular in search? - In September 2026, OWNA had more branded searches than Xplor Education among childcare software in Australia. OWNA had about 27,800 branded searches, while Xplor Education had 7,400. OWNA made up 8.8% of all childcare software searches we track, and Xplor Education accounted for 2.3%. - OWNA was ahead of Xplor Education in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia held steady at 8.8%, and its estimated monthly branded searches moved from 34K to 27.8K. - Across the 12 months ending September 2026, Xplor Education’s share of searches among childcare software in Australia held steady at 2.3%, and its estimated monthly branded searches moved from 8.9K to 7.4K. ## Top childcare software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. Xplor Education was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OWNA was listed before Xplor Education in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OWNA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xplor Education | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Storypark | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HubHello | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kidsoft | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindyhub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about childcare software - Asked ChatGPT "Which childcare management software should my centre use in Australia?": 1. OWNA, 2. Xplor Education, 3. Storypark - Asked ChatGPT "What are the best childcare software platforms in Australia?": 1. Storypark, 2. OWNA, 3. Xplor Education, 4. HubHello, 5. Kidsoft - Asked ChatGPT "What's the best childcare software in Australia for a small long day care centre?": 1. OWNA, 2. Xplor Education, 3. HubHello - Searched Google, AI Overview "childcare app": 1. OWNA - Searched Google, AI Overview "childcare management software": 1. Xplor Education, 2. OWNA, 3. Kidsoft Not named in any answer: Kindyhub. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia childcare software in September 2026? - In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%. - Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026. ## Month by month | Month | OWNA estimated searches | OWNA Share of Search | OWNA rank | Xplor Education estimated searches | Xplor Education Share of Search | Xplor Education rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34K | 8.8% | 2 | 8.9K | 2.3% | 6 | | Nov 2025 | 33.7K | 10.2% | 2 | 8.9K | 2.7% | 6 | | Dec 2025 | 22.6K | 7.3% | 2 | 6.3K | 2% | 6 | | Jan 2026 | 28K | 8.6% | 2 | 7.6K | 2.3% | 5 | | Feb 2026 | 34K | 8.8% | 2 | 9.2K | 2.4% | 5 | | Mar 2026 | 33.8K | 8.8% | 2 | 9.2K | 2.4% | 5 | | Apr 2026 | 27.7K | 8.8% | 2 | 7.7K | 2.4% | 5 | | May 2026 | 27.8K | 7.5% | 2 | 7.7K | 2.1% | 5 | | Jun 2026 | 27.8K | 7.4% | 2 | 8.8K | 2.3% | 5 | | Jul 2026 | 27.7K | 7.4% | 2 | 7.7K | 2.1% | 5 | | Aug 2026 | 27.8K | 7.5% | 2 | 7.4K | 2% | 5 | | Sep 2026 | 27.8K | 8.8% | 2 | 7.4K | 2.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using OWNA’s and Xplor Education’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OWNA**: Measured on the search terms “owna” and “owna app”, summed into one figure. - **Xplor Education**: Measured on the search terms “qikkids”, “xplor home” and “xplor playground”, summed into one figure. - [OWNA profile](/demand/au/brands/owna) - [Xplor Education profile](/demand/au/brands/xplor-education) - [All childcare software in Australia](/demand/au/categories/au-childcare-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OWNA or Xplor Education more popular in search? In September 2026, OWNA had more branded searches than Xplor Education among childcare software in Australia. OWNA had about 27,800 branded searches, while Xplor Education had 7,400. OWNA made up 8.8% of all childcare software searches we track, and Xplor Education accounted for 2.3%. ## Cite this page Brandwave. "OWNA vs Xplor Education: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/owna-vs-xplor-education This page is also available as HTML at https://gobrandwave.com/demand/au/compare/owna-vs-xplor-education. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.