--- title: "OWNA vs Storypark: Which is searched more in Australia?" description: "Is OWNA or Storypark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/owna-vs-storypark" publisher: "Brandwave" --- # OWNA vs Storypark: Which is searched more in Australia? Is OWNA or Storypark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OWNA and Storypark - **Competitive set**: Childcare software - **Market**: Australia - **Month measured**: Sep 2026 - **OWNA Share of Search**: 8.8% - **Storypark Share of Search**: 77.7% ## Is OWNA or Storypark more popular in search? - In September 2026, Storypark had more branded searches than OWNA among childcare software in Australia. Storypark had about 246,000 branded searches, while OWNA had 27,800. Storypark made up 77.7% of all childcare software searches we track, and OWNA accounted for 8.8%. - Storypark was ahead of OWNA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia held steady at 8.8%, and its estimated monthly branded searches moved from 34K to 27.8K. - Across the 12 months ending September 2026, Storypark’s share of searches among childcare software in Australia moved from 78.2% to 77.7%, and its estimated monthly branded searches moved from 302K to 246K. ## Top childcare software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. Storypark was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OWNA was listed before Storypark in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OWNA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xplor Education | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Storypark | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HubHello | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kidsoft | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindyhub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about childcare software - Asked ChatGPT "Which childcare management software should my centre use in Australia?": 1. OWNA, 2. Xplor Education, 3. Storypark - Asked ChatGPT "What are the best childcare software platforms in Australia?": 1. Storypark, 2. OWNA, 3. Xplor Education, 4. HubHello, 5. Kidsoft - Asked ChatGPT "What's the best childcare software in Australia for a small long day care centre?": 1. OWNA, 2. Xplor Education, 3. HubHello - Searched Google, AI Overview "childcare app": 1. OWNA - Searched Google, AI Overview "childcare management software": 1. Xplor Education, 2. OWNA, 3. Kidsoft Not named in any answer: Kindyhub. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia childcare software in September 2026? - In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%. - In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%. ## Month by month | Month | OWNA estimated searches | OWNA Share of Search | OWNA rank | Storypark estimated searches | Storypark Share of Search | Storypark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34K | 8.8% | 2 | 302K | 78.2% | 1 | | Nov 2025 | 33.7K | 10.2% | 2 | 247K | 74.6% | 1 | | Dec 2025 | 22.6K | 7.3% | 2 | 247K | 79.4% | 1 | | Jan 2026 | 28K | 8.6% | 2 | 247K | 76.2% | 1 | | Feb 2026 | 34K | 8.8% | 2 | 302K | 78.1% | 1 | | Mar 2026 | 33.8K | 8.8% | 2 | 302K | 78.1% | 1 | | Apr 2026 | 27.7K | 8.8% | 2 | 247K | 78.4% | 1 | | May 2026 | 27.8K | 7.5% | 2 | 302K | 81% | 1 | | Jun 2026 | 27.8K | 7.4% | 2 | 302K | 80.7% | 1 | | Jul 2026 | 27.7K | 7.4% | 2 | 302K | 81% | 1 | | Aug 2026 | 27.8K | 7.5% | 2 | 302K | 81% | 1 | | Sep 2026 | 27.8K | 8.8% | 2 | 246K | 77.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using OWNA’s and Storypark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OWNA**: Measured on the search terms “owna” and “owna app”, summed into one figure. - **Storypark**: Measured on the search terms “storypark” and “storypark app”, summed into one figure. - [OWNA profile](/demand/au/brands/owna) - [Storypark profile](/demand/au/brands/storypark) - [All childcare software in Australia](/demand/au/categories/au-childcare-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OWNA or Storypark more popular in search? In September 2026, Storypark had more branded searches than OWNA among childcare software in Australia. Storypark had about 246,000 branded searches, while OWNA had 27,800. Storypark made up 77.7% of all childcare software searches we track, and OWNA accounted for 8.8%. ## Cite this page Brandwave. "OWNA vs Storypark: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/owna-vs-storypark This page is also available as HTML at https://gobrandwave.com/demand/au/compare/owna-vs-storypark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.