--- title: "Owala vs Sistema: Which is searched more in Australia?" description: "Is Owala or Sistema more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/owala-vs-sistema" publisher: "Brandwave" --- # Owala vs Sistema: Which is searched more in Australia? Is Owala or Sistema more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Owala and Sistema - **Competitive set**: Drink bottle brands - **Market**: Australia - **Month measured**: Sep 2026 - **Owala Share of Search**: 42.5% - **Sistema Share of Search**: 0.28% ## Is Owala or Sistema more popular in search? - In September 2026, Owala had more branded searches than Sistema among drink bottle brands in Australia. Owala had about 110,000 branded searches, while Sistema had 720. Owala made up 42.5% of all drink bottle brand searches we track, and Sistema accounted for 0.28%. - Owala was ahead of Sistema in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in Australia moved from 38% to 42.5%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Sistema’s share of searches among drink bottle brands in Australia moved from 0.2% to 0.28%, and its estimated monthly branded searches moved from 590 to 720. ## Top drink bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Owala was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sistema did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Frank Green | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | YETI | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Owala | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | CamelBak | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cheeki | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sistema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MontiiCo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drink bottle brands - Asked ChatGPT "What's the best insulated drink bottle in Australia?": 1. Hydro Flask, 2. Frank Green, 3. Owala, 4. YETI - Asked ChatGPT "Which water bottle keeps drinks cold the longest?": 1. Klean Kanteen, 2. YETI, 3. Hydro Flask - Asked ChatGPT "Which drink bottle is best for kids?": 1. CamelBak - Searched Google, AI Overview "water bottle": 1. Frank Green, 2. Hydro Flask, 3. YETI, 4. Stanley - Searched Google, AI Overview "drink bottle": named none of the brands we track Not named in any answer: Chilly's, Cheeki, Sistema and MontiiCo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia drink bottle brands in September 2026? - In September 2026, Owala lost share of searches among drink bottle brands in Australia, from 44.3% to 42.5%. - In September 2026, Sistema fell from 9th to 10th among drink bottle brands in Australia. ## Month by month | Month | Owala estimated searches | Owala Share of Search | Owala rank | Sistema estimated searches | Sistema Share of Search | Sistema rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 38% | 2 | 590 | 0.2% | 10 | | Nov 2025 | 165K | 33.7% | 2 | 720 | 0.15% | 10 | | Dec 2025 | 135K | 28.7% | 2 | 720 | 0.15% | 10 | | Jan 2026 | 135K | 38.8% | 1 | 880 | 0.25% | 11 | | Feb 2026 | 135K | 44.6% | 1 | 590 | 0.2% | 10 | | Mar 2026 | 110K | 39.5% | 1 | 720 | 0.26% | 10 | | Apr 2026 | 90.5K | 37.4% | 2 | 590 | 0.24% | 10 | | May 2026 | 90.5K | 39% | 1 | 590 | 0.25% | 10 | | Jun 2026 | 90.5K | 39.2% | 1 | 590 | 0.26% | 10 | | Jul 2026 | 110K | 40.7% | 1 | 720 | 0.27% | 10 | | Aug 2026 | 135K | 44.3% | 1 | 720 | 0.24% | 9 | | Sep 2026 | 110K | 42.5% | 1 | 720 | 0.28% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Owala’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Owala**: Measured on the search term “owala”. - **Sistema**: Measured on the search term “sistema bottle”. - [Owala profile](/demand/au/brands/owala) - [Sistema profile](/demand/au/brands/sistema) - [All drink bottle brands in Australia](/demand/au/categories/au-drink-bottle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Owala or Sistema more popular in search? In September 2026, Owala had more branded searches than Sistema among drink bottle brands in Australia. Owala had about 110,000 branded searches, while Sistema had 720. Owala made up 42.5% of all drink bottle brand searches we track, and Sistema accounted for 0.28%. ## Cite this page Brandwave. "Owala vs Sistema: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/owala-vs-sistema This page is also available as HTML at https://gobrandwave.com/demand/au/compare/owala-vs-sistema. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.