--- title: "Outland Denim vs Wrangler: Which is searched more in Australia?" description: "Is Outland Denim or Wrangler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/outland-denim-vs-wrangler" publisher: "Brandwave" --- # Outland Denim vs Wrangler: Which is searched more in Australia? Is Outland Denim or Wrangler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outland Denim and Wrangler - **Competitive set**: Denim brands - **Market**: Australia - **Month measured**: Sep 2026 - **Outland Denim Share of Search**: 1.1% - **Wrangler Share of Search**: 5.6% ## Is Outland Denim or Wrangler more popular in search? - In September 2026, Wrangler had more branded searches than Outland Denim among denim brands in Australia. Wrangler had about 6,600 branded searches, while Outland Denim had 1,300. Wrangler made up 5.6% of all denim brand searches we track, and Outland Denim accounted for 1.1%. - Wrangler was ahead of Outland Denim in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outland Denim’s share of searches among denim brands in Australia moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, Wrangler’s share of searches among denim brands in Australia moved from 5.4% to 5.6%, and its estimated monthly branded searches held steady at 6.6K. ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wrangler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outland Denim was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wrangler was listed before Outland Denim in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Wrangler | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Neuw | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nobody Denim | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Abrand | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rolla's | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nudie Jeans | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Outland Denim | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jeanswest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr Denim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which jeans brand should I buy in Australia?": 1. Levi's, 2. Wrangler, 3. Neuw, 4. Rolla's - Asked ChatGPT "What are the best denim brands in Australia?": 1. Nobody Denim, 2. Neuw, 3. Abrand, 4. Ksubi, 5. Rolla's, 6. Levi's, 7. Outland Denim - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's, 3. Nudie Jeans - Searched Google, AI Overview "jeans": named none of the brands we track - Searched Google, AI Overview "womens jeans": 1. Nobody Denim Not named in any answer: Jeanswest, Lee and Dr Denim. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia denim brands in September 2026? - In September 2026, Wrangler lost share of searches among denim brands in Australia, from 7% to 5.6%. - Estimated monthly branded searches for Outland Denim in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Outland Denim estimated searches | Outland Denim Share of Search | Outland Denim rank | Wrangler estimated searches | Wrangler Share of Search | Wrangler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.6% | 11 | 6.6K | 5.4% | 7 | | Nov 2025 | 1.9K | 1.2% | 12 | 8.1K | 5.2% | 6 | | Dec 2025 | 1.3K | 1% | 12 | 6.6K | 5.1% | 6 | | Jan 2026 | 1.3K | 1.1% | 11 | 5.4K | 4.6% | 7 | | Feb 2026 | 1.6K | 1.6% | 11 | 6.6K | 6.6% | 6 | | Mar 2026 | 1.9K | 1.4% | 11 | 8.1K | 6% | 7 | | Apr 2026 | 1.6K | 1.1% | 12 | 8.1K | 5.5% | 7 | | May 2026 | 1.9K | 1.1% | 12 | 9.9K | 5.8% | 7 | | Jun 2026 | 1.6K | 1% | 12 | 9.9K | 6.5% | 7 | | Jul 2026 | 1.6K | 1.1% | 11 | 8.1K | 5.6% | 7 | | Aug 2026 | 1.9K | 1.3% | 11 | 9.9K | 7% | 7 | | Sep 2026 | 1.3K | 1.1% | 11 | 6.6K | 5.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Outland Denim’s and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outland Denim**: Measured on the search term “outland denim”. - **Wrangler**: Measured on the search term “wrangler jeans”. - [Outland Denim profile](/demand/au/brands/outland-denim) - [Wrangler profile](/demand/au/brands/wrangler) - [All denim brands in Australia](/demand/au/categories/au-denim-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outland Denim or Wrangler more popular in search? In September 2026, Wrangler had more branded searches than Outland Denim among denim brands in Australia. Wrangler had about 6,600 branded searches, while Outland Denim had 1,300. Wrangler made up 5.6% of all denim brand searches we track, and Outland Denim accounted for 1.1%. ## Cite this page Brandwave. "Outland Denim vs Wrangler: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/outland-denim-vs-wrangler This page is also available as HTML at https://gobrandwave.com/demand/au/compare/outland-denim-vs-wrangler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.