---
title: "Optus vs Vodafone: Which is searched more in Australia?"
description: "Is Optus or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/optus-vs-vodafone-au"
publisher: "Brandwave"
---

# Optus vs Vodafone: Which is searched more in Australia?

Is Optus or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Optus and Vodafone
- **Competitive set**: Mobile providers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Optus Share of Search**: 3.2%
- **Vodafone Share of Search**: 7.2%

## Is Optus or Vodafone more popular in search?

- In September 2026, Vodafone had more branded searches than Optus among mobile providers in Australia. Vodafone had about 40,500 branded searches, while Optus had 17,700. Vodafone made up 7.2% of all mobile provider searches we track, and Optus accounted for 3.2%.
- Vodafone was ahead of Optus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Optus’ share of searches among mobile providers in Australia moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 15K to 17.7K.
- Across the 12 months ending September 2026, Vodafone’s share of searches among mobile providers in Australia moved from 7.3% to 7.2%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for Australia mobile providers in September 2026?

- In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.
- Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026.

## Month by month

| Month | Optus estimated searches | Optus Share of Search | Optus rank | Vodafone estimated searches | Vodafone Share of Search | Vodafone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15K | 2.7% | 9 | 40.5K | 7.3% | 5 |
| Nov 2025 | 18.4K | 3% | 8 | 40.5K | 6.6% | 5 |
| Dec 2025 | 17.7K | 3.1% | 9 | 33.1K | 5.9% | 5 |
| Jan 2026 | 17.7K | 3.1% | 9 | 40.5K | 7% | 5 |
| Feb 2026 | 17.7K | 3.4% | 9 | 40.5K | 7.8% | 5 |
| Mar 2026 | 17.7K | 3.1% | 9 | 33.1K | 5.8% | 7 |
| Apr 2026 | 17.7K | 3.2% | 9 | 27.1K | 4.8% | 8 |
| May 2026 | 17.7K | 3.2% | 9 | 27.1K | 4.9% | 8 |
| Jun 2026 | 17.7K | 3% | 9 | 33.1K | 5.6% | 5 |
| Jul 2026 | 17.7K | 3% | 9 | 27.1K | 4.6% | 8 |
| Aug 2026 | 17.7K | 3.2% | 9 | 27.1K | 5% | 6 |
| Sep 2026 | 17.7K | 3.2% | 9 | 40.5K | 7.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Optus’ and Vodafone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Optus**: Measured on the search terms “optus mobile” and “optus prepaid”, summed into one figure.
- **Vodafone**: Measured on the search term “vodafone australia”.

- [Optus profile](/demand/au/brands/optus)
- [Vodafone profile](/demand/au/brands/vodafone-au)
- [All mobile providers in Australia](/demand/au/categories/au-mobile-providers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Optus or Vodafone more popular in search?

In September 2026, Vodafone had more branded searches than Optus among mobile providers in Australia. Vodafone had about 40,500 branded searches, while Optus had 17,700. Vodafone made up 7.2% of all mobile provider searches we track, and Optus accounted for 3.2%.

## Cite this page

Brandwave. "Optus vs Vodafone: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/optus-vs-vodafone-au

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/optus-vs-vodafone-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.