--- title: "OFX vs Wise: Which is searched more in Australia?" description: "Is OFX or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ofx-vs-wise" publisher: "Brandwave" --- # OFX vs Wise: Which is searched more in Australia? Is OFX or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OFX and Wise - **Competitive set**: Money transfer services - **Market**: Australia - **Month measured**: Sep 2026 - **OFX Share of Search**: 5% - **Wise Share of Search**: 5.5% ## Is OFX or Wise more popular in search? - In September 2026, Wise had more branded searches than OFX among money transfer services in Australia. Wise had about 13,500 branded searches, while OFX had 12,100. Wise made up 5.5% of all money transfer service searches we track, and OFX accounted for 5%. - The lead changed hands once in the 12 months ending September 2026: Wise took it in January 2026. - Across the 12 months ending September 2026, OFX’s share of searches among money transfer services in Australia moved from 4.8% to 5%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 11.7K to 13.5K. ## Top money transfer services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. OFX was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wise was listed before OFX in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remitly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OFX | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Western Union | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xe | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | TorFX | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | MoneyGram | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorldRemit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instarem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about money transfer services - Asked ChatGPT "What's the cheapest way to send money overseas from Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe - Asked ChatGPT "Which money transfer service has the best exchange rate in Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe, 5. TorFX, 6. Western Union - Asked ChatGPT "What's the best way to send money to family overseas?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX - Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union - Searched Google, AI Overview "send money overseas": 1. Wise, 2. Western Union Not named in any answer: MoneyGram, WorldRemit and Instarem. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia money transfer services in September 2026? - In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%. ## Month by month | Month | OFX estimated searches | OFX Share of Search | OFX rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.8% | 4 | 11.7K | 4.7% | 5 | | Nov 2025 | 12.1K | 4.6% | 4 | 11.7K | 4.4% | 5 | | Dec 2025 | 12.1K | 4.2% | 4 | 11.7K | 4.1% | 5 | | Jan 2026 | 12.1K | 4.1% | 5 | 13.5K | 4.6% | 4 | | Feb 2026 | 12.1K | 4.7% | 5 | 13.5K | 5.3% | 4 | | Mar 2026 | 12.1K | 4.2% | 5 | 13.5K | 4.7% | 4 | | Apr 2026 | 9.9K | 3.8% | 5 | 13.5K | 5.2% | 4 | | May 2026 | 12.1K | 4.7% | 5 | 13.5K | 5.3% | 4 | | Jun 2026 | 12.1K | 5.4% | 5 | 12.5K | 5.6% | 4 | | Jul 2026 | 12.1K | 5% | 5 | 12.5K | 5.1% | 4 | | Aug 2026 | 12.1K | 4.6% | 5 | 12.5K | 4.8% | 4 | | Sep 2026 | 12.1K | 5% | 5 | 13.5K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using OFX’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OFX**: Measured on the search term “ofx”. - **Wise**: Measured on the search terms “wise money transfer” and “wise transfer”, summed into one figure. - [OFX profile](/demand/au/brands/ofx) - [Wise profile](/demand/au/brands/wise) - [All money transfer services in Australia](/demand/au/categories/au-money-transfer-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OFX or Wise more popular in search? In September 2026, Wise had more branded searches than OFX among money transfer services in Australia. Wise had about 13,500 branded searches, while OFX had 12,100. Wise made up 5.5% of all money transfer service searches we track, and OFX accounted for 5%. ## Cite this page Brandwave. "OFX vs Wise: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ofx-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ofx-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.