--- title: "Ocean & Earth vs Rusty: Which is searched more in Australia?" description: "Is Ocean & Earth or Rusty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ocean-and-earth-vs-rusty" publisher: "Brandwave" --- # Ocean & Earth vs Rusty: Which is searched more in Australia? Is Ocean & Earth or Rusty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ocean & Earth and Rusty - **Competitive set**: Surf brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ocean & Earth Share of Search**: 0.9% - **Rusty Share of Search**: 1.3% ## Is Ocean & Earth or Rusty more popular in search? - In September 2026, Rusty had more branded searches than Ocean & Earth among surf brands in Australia. Rusty had about 3,600 branded searches, while Ocean & Earth had 2,400. Rusty made up 1.3% of all surf brand searches we track, and Ocean & Earth accounted for 0.9%. - Rusty was ahead of Ocean & Earth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surf brands in Australia moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Rusty’s share of searches among surf brands in Australia moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ocean & Earth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rusty was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ocean & Earth was listed before Rusty in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth - Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill - Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong - Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth Not named in any answer: Mambo and Salty Crew. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia surf brands in September 2026? - Estimated monthly branded searches for Rusty in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Ocean & Earth in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Ocean & Earth estimated searches | Ocean & Earth Share of Search | Ocean & Earth rank | Rusty estimated searches | Rusty Share of Search | Rusty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.1% | 11 | 2.9K | 1.1% | 12 | | Nov 2025 | 3.6K | 0.87% | 13 | 6.6K | 1.6% | 10 | | Dec 2025 | 4.4K | 1.2% | 12 | 6.6K | 1.8% | 10 | | Jan 2026 | 4.4K | 1.4% | 11 | 4.4K | 1.4% | 12 | | Feb 2026 | 2.4K | 1.1% | 12 | 2.9K | 1.4% | 11 | | Mar 2026 | 2.4K | 1% | 12 | 4.4K | 1.8% | 11 | | Apr 2026 | 2.9K | 1.3% | 12 | 4.4K | 1.9% | 11 | | May 2026 | 2.4K | 1.2% | 12 | 3.6K | 1.7% | 11 | | Jun 2026 | 2.4K | 1% | 12 | 3.6K | 1.5% | 11 | | Jul 2026 | 2.4K | 1.2% | 12 | 2.9K | 1.4% | 11 | | Aug 2026 | 2.4K | 1.2% | 12 | 2.9K | 1.4% | 11 | | Sep 2026 | 2.4K | 0.9% | 12 | 3.6K | 1.3% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Ocean & Earth’s and Rusty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ocean & Earth**: Measured on the search term “ocean and earth”. - **Rusty**: Measured on the search term “rusty clothing”. - [Ocean & Earth profile](/demand/au/brands/ocean-and-earth) - [Rusty profile](/demand/au/brands/rusty) - [All surf brands in Australia](/demand/au/categories/au-surf-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ocean & Earth or Rusty more popular in search? In September 2026, Rusty had more branded searches than Ocean & Earth among surf brands in Australia. Rusty had about 3,600 branded searches, while Ocean & Earth had 2,400. Rusty made up 1.3% of all surf brand searches we track, and Ocean & Earth accounted for 0.9%. ## Cite this page Brandwave. "Ocean & Earth vs Rusty: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ocean-and-earth-vs-rusty This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ocean-and-earth-vs-rusty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.