--- title: "Oakley vs Ray-Ban: Which is searched more in Australia?" description: "Is Oakley or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/oakley-vs-ray-ban" publisher: "Brandwave" --- # Oakley vs Ray-Ban: Which is searched more in Australia? Is Oakley or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oakley and Ray-Ban - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Oakley Share of Search**: 32.3% - **Ray-Ban Share of Search**: 17.7% ## Is Oakley or Ray-Ban more popular in search? - In September 2026, Oakley had more branded searches than Ray-Ban among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Ray-Ban had 22,200. Oakley made up 32.3% of all sunglasses brand searches we track, and Ray-Ban accounted for 17.7%. - Oakley was ahead of Ray-Ban in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia moved from 28.5% to 32.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia moved from 19.1% to 17.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was listed before Oakley in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. ## Month by month | Month | Oakley estimated searches | Oakley Share of Search | Oakley rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 28.5% | 1 | 22.2K | 19.1% | 2 | | Nov 2025 | 49.5K | 26.7% | 1 | 33.1K | 17.9% | 3 | | Dec 2025 | 60.5K | 32.9% | 1 | 33.1K | 18% | 2 | | Jan 2026 | 40.5K | 30.8% | 1 | 22.2K | 16.9% | 2 | | Feb 2026 | 33.1K | 33.3% | 1 | 18.1K | 18.2% | 2 | | Mar 2026 | 27.1K | 28.5% | 1 | 18.1K | 19% | 2 | | Apr 2026 | 27.1K | 29.9% | 1 | 18.1K | 20% | 2 | | May 2026 | 27.1K | 30.8% | 1 | 18.1K | 20.6% | 2 | | Jun 2026 | 27.1K | 29.5% | 1 | 18.1K | 19.7% | 2 | | Jul 2026 | 27.1K | 27.6% | 1 | 22.2K | 22.6% | 2 | | Aug 2026 | 33.1K | 29.3% | 1 | 27.1K | 24% | 2 | | Sep 2026 | 40.5K | 32.3% | 1 | 22.2K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oakley**: Measured on the search term “oakley sunglasses”. - **Ray-Ban**: Measured on the search term “ray ban sunglasses”. - [Oakley profile](/demand/au/brands/oakley) - [Ray-Ban profile](/demand/au/brands/ray-ban) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oakley or Ray-Ban more popular in search? In September 2026, Oakley had more branded searches than Ray-Ban among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Ray-Ban had 22,200. Oakley made up 32.3% of all sunglasses brand searches we track, and Ray-Ban accounted for 17.7%. ## Cite this page Brandwave. "Oakley vs Ray-Ban: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/oakley-vs-ray-ban This page is also available as HTML at https://gobrandwave.com/demand/au/compare/oakley-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.