--- title: "NutriBullet vs Tefal: Which is searched more in Australia?" description: "Is NutriBullet or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nutribullet-vs-tefal" publisher: "Brandwave" --- # NutriBullet vs Tefal: Which is searched more in Australia? Is NutriBullet or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NutriBullet and Tefal - **Competitive set**: Air fryer brands - **Market**: Australia - **Month measured**: Sep 2026 - **NutriBullet Share of Search**: 0.75% - **Tefal Share of Search**: 4.6% ## Is NutriBullet or Tefal more popular in search? - In September 2026, Tefal had more branded searches than NutriBullet among air fryer brands in Australia. Tefal had about 5,400 branded searches, while NutriBullet had 880. Tefal made up 4.6% of all air fryer brand searches we track, and NutriBullet accounted for 0.75%. - Tefal was ahead of NutriBullet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in Australia moved from 0.8% to 0.75%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in Australia moved from 4.9% to 4.6%, and its estimated monthly branded searches held steady at 5.4K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NutriBullet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville - Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips - Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%. ## Month by month | Month | NutriBullet estimated searches | NutriBullet Share of Search | NutriBullet rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.8% | 10 | 5.4K | 4.9% | 4 | | Nov 2025 | 1.3K | 0.8% | 10 | 8.1K | 5% | 4 | | Dec 2025 | 1.6K | 1% | 9 | 6.6K | 4.1% | 5 | | Jan 2026 | 1.3K | 1% | 10 | 5.4K | 4.3% | 4 | | Feb 2026 | 880 | 0.91% | 10 | 3.6K | 3.7% | 5 | | Mar 2026 | 720 | 0.69% | 10 | 3.6K | 3.5% | 4 | | Apr 2026 | 720 | 0.63% | 10 | 4.4K | 3.9% | 4 | | May 2026 | 880 | 0.77% | 10 | 4.4K | 3.9% | 4 | | Jun 2026 | 880 | 0.6% | 10 | 8.1K | 5.5% | 4 | | Jul 2026 | 880 | 0.75% | 10 | 5.4K | 4.6% | 4 | | Aug 2026 | 3.6K | 3% | 6 | 5.4K | 4.5% | 4 | | Sep 2026 | 880 | 0.75% | 10 | 5.4K | 4.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using NutriBullet’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NutriBullet**: Measured on the search term “nutribullet air fryer”. - **Tefal**: Measured on the search term “tefal air fryer”. - [NutriBullet profile](/demand/au/brands/nutribullet) - [Tefal profile](/demand/au/brands/tefal) - [All air fryer brands in Australia](/demand/au/categories/au-air-fryer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NutriBullet or Tefal more popular in search? In September 2026, Tefal had more branded searches than NutriBullet among air fryer brands in Australia. Tefal had about 5,400 branded searches, while NutriBullet had 880. Tefal made up 4.6% of all air fryer brand searches we track, and NutriBullet accounted for 0.75%. ## Cite this page Brandwave. "NutriBullet vs Tefal: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nutribullet-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nutribullet-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.