--- title: "NRMA Parks and Resorts vs Reflections Holiday Parks: Which is searched more in Australia?" description: "Is NRMA Parks and Resorts or Reflections Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday parks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nrma-parks-vs-reflections-holiday-parks" publisher: "Brandwave" --- # NRMA Parks and Resorts vs Reflections Holiday Parks: Which is searched more in Australia? Is NRMA Parks and Resorts or Reflections Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday parks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRMA Parks and Resorts and Reflections Holiday Parks - **Competitive set**: Holiday parks - **Market**: Australia - **Month measured**: Sep 2026 - **NRMA Parks and Resorts Share of Search**: 1.1% - **Reflections Holiday Parks Share of Search**: 4.6% ## Is NRMA Parks and Resorts or Reflections Holiday Parks more popular in search? - In September 2026, Reflections Holiday Parks had more branded searches than NRMA Parks and Resorts among holiday parks in Australia. Reflections Holiday Parks had about 5,400 branded searches, while NRMA Parks and Resorts had 1,300. Reflections Holiday Parks made up 4.6% of all holiday park searches we track, and NRMA Parks and Resorts accounted for 1.1%. - Reflections Holiday Parks was ahead of NRMA Parks and Resorts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia moved from 2.1% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K. - Across the 12 months ending September 2026, Reflections Holiday Parks’ share of searches among holiday parks in Australia moved from 8.8% to 4.6%, and its estimated monthly branded searches moved from 9.9K to 5.4K. ## Top holiday parks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NRMA Parks and Resorts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reflections Holiday Parks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRMA Parks and Resorts was listed before Reflections Holiday Parks in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BIG4 Holiday Parks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discovery Parks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Parks and Resorts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ingenia Holidays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tasman Holiday Parks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Reflections Holiday Parks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about holiday parks - Asked ChatGPT "Which holiday park chain should I book for a family trip in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. Ingenia Holidays - Asked ChatGPT "What are the best holiday park groups in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts, 4. Ingenia Holidays, 5. Tasman Holiday Parks, 6. Reflections Holiday Parks - Asked ChatGPT "Which caravan park chain in Australia has the best cabins?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts - Searched Google, AI Overview "caravan parks": 1. Discovery Parks, 2. BIG4 Holiday Parks - Searched Google, AI Overview "holiday parks": 1. BIG4 Holiday Parks Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia holiday parks in September 2026? - In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia. - Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Month by month | Month | NRMA Parks and Resorts estimated searches | NRMA Parks and Resorts Share of Search | NRMA Parks and Resorts rank | Reflections Holiday Parks estimated searches | Reflections Holiday Parks Share of Search | Reflections Holiday Parks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2.1% | 6 | 9.9K | 8.8% | 3 | | Nov 2025 | 1.9K | 1.7% | 6 | 8.1K | 7.2% | 5 | | Dec 2025 | 1.9K | 1.4% | 6 | 9.9K | 7.3% | 4 | | Jan 2026 | 1.9K | 1.2% | 6 | 12.1K | 7.4% | 4 | | Feb 2026 | 1.6K | 1.5% | 6 | 8.1K | 7.8% | 4 | | Mar 2026 | 1.3K | 1.2% | 6 | 8.1K | 7.4% | 4 | | Apr 2026 | 1K | 1.1% | 6 | 6.6K | 7.1% | 4 | | May 2026 | 1K | 1.3% | 6 | 4.4K | 5.9% | 5 | | Jun 2026 | 880 | 1.2% | 6 | 3.6K | 4.9% | 5 | | Jul 2026 | 880 | 1% | 6 | 4.4K | 5.2% | 4 | | Aug 2026 | 1K | 1% | 6 | 4.4K | 4.6% | 5 | | Sep 2026 | 1.3K | 1.1% | 6 | 5.4K | 4.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using NRMA Parks and Resorts’ and Reflections Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRMA Parks and Resorts**: Measured on the search term “nrma parks”. - **Reflections Holiday Parks**: Measured on the search term “reflections holiday parks”. - [NRMA Parks and Resorts profile](/demand/au/brands/nrma-parks) - [Reflections Holiday Parks profile](/demand/au/brands/reflections-holiday-parks) - [All holiday parks in Australia](/demand/au/categories/au-holiday-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRMA Parks and Resorts or Reflections Holiday Parks more popular in search? In September 2026, Reflections Holiday Parks had more branded searches than NRMA Parks and Resorts among holiday parks in Australia. Reflections Holiday Parks had about 5,400 branded searches, while NRMA Parks and Resorts had 1,300. Reflections Holiday Parks made up 4.6% of all holiday park searches we track, and NRMA Parks and Resorts accounted for 1.1%. ## Cite this page Brandwave. "NRMA Parks and Resorts vs Reflections Holiday Parks: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nrma-parks-vs-reflections-holiday-parks This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nrma-parks-vs-reflections-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.