--- title: "NRMA Insurance vs Youi: Which is searched more in Australia?" description: "Is NRMA Insurance or Youi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nrma-insurance-vs-youi" publisher: "Brandwave" --- # NRMA Insurance vs Youi: Which is searched more in Australia? Is NRMA Insurance or Youi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRMA Insurance and Youi - **Competitive set**: Car insurance brands - **Market**: Australia - **Month measured**: Sep 2026 - **NRMA Insurance Share of Search**: 9.9% - **Youi Share of Search**: 9.9% ## Is NRMA Insurance or Youi more popular in search? - In September 2026, NRMA Insurance and Youi were level in searches among car insurance brands in Australia, with an estimated 90.5K branded searches each, at 9.9% of the total each. - NRMA Insurance was ahead of Youi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia moved from 14.1% to 9.9%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, Youi’s share of searches among car insurance brands in Australia moved from 11.5% to 9.9%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Youi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NRMA Insurance was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NRMA Insurance and Youi were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Budget Direct | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AAMI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Youi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Insurance | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ROLLiN' | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bingle | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | RACV | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Allianz | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in Australia?": 1. AAMI, 2. Budget Direct, 3. RACV, 4. Allianz, 5. NRMA Insurance, 6. Youi, 7. Bingle - Asked ChatGPT "What are the best car insurance brands in Australia?": 1. Youi, 2. Budget Direct, 3. AAMI, 4. Bingle, 5. NRMA Insurance, 6. ROLLiN' - Asked ChatGPT "What's the best comprehensive car insurance in Australia for a young driver?": 1. ROLLiN', 2. Budget Direct, 3. AAMI, 4. Youi - Searched Google, AI Overview "car insurance": named none of the brands we track - Searched Google, AI Overview "compare car insurance": 1. Budget Direct, 2. NRMA Insurance, 3. Youi, 4. Bingle Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car insurance brands in September 2026? - In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%. - Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026. ## Month by month | Month | NRMA Insurance estimated searches | NRMA Insurance Share of Search | NRMA Insurance rank | Youi estimated searches | Youi Share of Search | Youi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 14.1% | 3 | 110K | 11.5% | 4 | | Nov 2025 | 165K | 16.7% | 3 | 110K | 11.1% | 4 | | Dec 2025 | 135K | 16.3% | 3 | 90.5K | 10.9% | 4 | | Jan 2026 | 110K | 11.6% | 3 | 110K | 11.6% | 4 | | Feb 2026 | 90.5K | 10% | 3 | 90.5K | 10% | 4 | | Mar 2026 | 110K | 11.6% | 3 | 110K | 11.6% | 4 | | Apr 2026 | 90.5K | 10.6% | 3 | 90.5K | 10.6% | 4 | | May 2026 | 90.5K | 10.1% | 3 | 90.5K | 10.1% | 4 | | Jun 2026 | 90.5K | 10% | 3 | 90.5K | 10% | 4 | | Jul 2026 | 90.5K | 10.3% | 3 | 74K | 8.4% | 4 | | Aug 2026 | 90.5K | 10.3% | 3 | 74K | 8.4% | 4 | | Sep 2026 | 90.5K | 9.9% | 3 | 90.5K | 9.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using NRMA Insurance’s and Youi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRMA Insurance**: Measured on the search term “nrma insurance”. - **Youi**: Measured on the search term “youi”. - [NRMA Insurance profile](/demand/au/brands/nrma-insurance) - [Youi profile](/demand/au/brands/youi) - [All car insurance brands in Australia](/demand/au/categories/au-car-insurance-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRMA Insurance or Youi more popular in search? In September 2026, NRMA Insurance and Youi were level in searches among car insurance brands in Australia, with an estimated 90.5K branded searches each, at 9.9% of the total each. ## Cite this page Brandwave. "NRMA Insurance vs Youi: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nrma-insurance-vs-youi This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nrma-insurance-vs-youi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.