--- title: "NRMA Insurance vs Suncorp Insurance: Which is searched more in Australia?" description: "Is NRMA Insurance or Suncorp Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nrma-insurance-vs-suncorp-insurance" publisher: "Brandwave" --- # NRMA Insurance vs Suncorp Insurance: Which is searched more in Australia? Is NRMA Insurance or Suncorp Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRMA Insurance and Suncorp Insurance - **Competitive set**: Home insurance brands - **Market**: Australia - **Month measured**: Sep 2026 - **NRMA Insurance Share of Search**: 13.2% - **Suncorp Insurance Share of Search**: 7.2% ## Is NRMA Insurance or Suncorp Insurance more popular in search? - In September 2026, NRMA Insurance had more branded searches than Suncorp Insurance among home insurance brands in Australia. NRMA Insurance had about 12,100 branded searches, while Suncorp Insurance had 6,600. NRMA Insurance made up 13.2% of all home insurance brand searches we track, and Suncorp Insurance accounted for 7.2%. - NRMA Insurance was ahead of Suncorp Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia moved from 12.6% to 13.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Suncorp Insurance’s share of searches among home insurance brands in Australia moved from 6.9% to 7.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither NRMA Insurance nor Suncorp Insurance showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AAMI | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Budget Direct | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Allianz | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Youi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | NRMA Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RACV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suncorp Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance should I get in Australia?": 1. Budget Direct, 2. Youi, 3. Allianz - Asked ChatGPT "What are the best home and contents insurance companies in Australia?": 1. AAMI, 2. Allianz, 3. Budget Direct, 4. Youi - Asked ChatGPT "What's the cheapest good home and contents insurance in Australia?": 1. AAMI, 2. Budget Direct, 3. Allianz - Searched Google, AI Overview "home insurance": named none of the brands we track - Searched Google, AI Overview "home and contents insurance": 1. AAMI, 2. Allianz, 3. Budget Direct Not named in any answer: NRMA Insurance, RACV and Suncorp Insurance. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia home insurance brands in September 2026? - In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%. - In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%. ## Month by month | Month | NRMA Insurance estimated searches | NRMA Insurance Share of Search | NRMA Insurance rank | Suncorp Insurance estimated searches | Suncorp Insurance Share of Search | Suncorp Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 12.6% | 4 | 5.4K | 6.9% | 7 | | Nov 2025 | 8.1K | 10.9% | 4 | 5.4K | 7.3% | 7 | | Dec 2025 | 8.1K | 13% | 4 | 4.4K | 7.1% | 7 | | Jan 2026 | 9.9K | 12.7% | 4 | 5.4K | 6.9% | 7 | | Feb 2026 | 9.9K | 14.7% | 4 | 4.4K | 6.5% | 7 | | Mar 2026 | 9.9K | 13.3% | 3 | 5.4K | 7.3% | 7 | | Apr 2026 | 8.1K | 12.1% | 4 | 4.4K | 6.6% | 7 | | May 2026 | 9.9K | 13.2% | 4 | 4.4K | 5.9% | 7 | | Jun 2026 | 9.9K | 13.8% | 4 | 4.4K | 6.1% | 7 | | Jul 2026 | 9.9K | 14.8% | 3 | 4.4K | 6.6% | 7 | | Aug 2026 | 9.9K | 13.9% | 4 | 3.6K | 5.1% | 7 | | Sep 2026 | 12.1K | 13.2% | 4 | 6.6K | 7.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using NRMA Insurance’s and Suncorp Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRMA Insurance**: Measured on the search term “nrma home insurance”. - **Suncorp Insurance**: Measured on the search term “suncorp home insurance”. - [NRMA Insurance profile](/demand/au/brands/nrma-insurance) - [Suncorp Insurance profile](/demand/au/brands/suncorp-insurance) - [All home insurance brands in Australia](/demand/au/categories/au-home-insurance-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRMA Insurance or Suncorp Insurance more popular in search? In September 2026, NRMA Insurance had more branded searches than Suncorp Insurance among home insurance brands in Australia. NRMA Insurance had about 12,100 branded searches, while Suncorp Insurance had 6,600. NRMA Insurance made up 13.2% of all home insurance brand searches we track, and Suncorp Insurance accounted for 7.2%. ## Cite this page Brandwave. "NRMA Insurance vs Suncorp Insurance: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nrma-insurance-vs-suncorp-insurance This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nrma-insurance-vs-suncorp-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.