---
title: "Novus vs O'Brien: Which is searched more in Australia?"
description: "Is Novus or O'Brien more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Windscreen repair companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/novus-vs-obrien-glass"
publisher: "Brandwave"
---

# Novus vs O'Brien: Which is searched more in Australia?

Is Novus or O'Brien more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Windscreen repair companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Novus and O'Brien
- **Competitive set**: Windscreen repair companies
- **Market**: Australia
- **Month measured**: Sep 2026
- **Novus Share of Search**: 7.5%
- **O'Brien Share of Search**: 71.3%

## Is Novus or O'Brien more popular in search?

- In September 2026, O'Brien had more branded searches than Novus among windscreen repair companies in Australia. O'Brien had about 18,100 branded searches, while Novus had 1,900. O'Brien made up 71.3% of all windscreen repair company searches we track, and Novus accounted for 7.5%.
- O'Brien was ahead of Novus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Novus’ share of searches among windscreen repair companies in Australia moved from 8.9% to 7.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, O'Brien’s share of searches among windscreen repair companies in Australia moved from 66.8% to 71.3%, and its estimated monthly branded searches held steady at 18.1K.

## Top windscreen repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, O'Brien appeared in all three answers. Novus was mentioned in two out of three: in two of the three ChatGPT answers. O'Brien was listed before Novus in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| O'Brien | 1st | 3 of 3 | 3 of 3 |
| Instant Windscreens | 2nd | 2 of 3 | 2 of 3 |
| Novus | 3rd | 2 of 3 | 2 of 3 |

## Every AI answer about windscreen repair companies

- Asked ChatGPT "What's the best windscreen repair company in Australia?": 1. O'Brien, 2. Novus
- Asked ChatGPT "Who should I use for windscreen replacement in Australia?": 1. O'Brien, 2. Instant Windscreens
- Asked ChatGPT "Which Australian windscreen company is best for an insurance claim?": 1. O'Brien, 2. Instant Windscreens, 3. Novus

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How did search popularity change for Australia windscreen repair companies in September 2026?

- Estimated monthly branded searches for Novus in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Month by month

| Month | Novus estimated searches | Novus Share of Search | Novus rank | O'Brien estimated searches | O'Brien Share of Search | O'Brien rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 8.9% | 3 | 18.1K | 66.8% | 1 |
| Nov 2025 | 2.9K | 10% | 3 | 18.1K | 62.2% | 1 |
| Dec 2025 | 2.9K | 10% | 3 | 18.1K | 62.2% | 1 |
| Jan 2026 | 2.9K | 10% | 3 | 18.1K | 62.2% | 1 |
| Feb 2026 | 2.4K | 10.6% | 3 | 14.8K | 65.5% | 1 |
| Mar 2026 | 2.4K | 8% | 3 | 22.2K | 74% | 1 |
| Apr 2026 | 1.9K | 7.8% | 3 | 18.1K | 74.2% | 1 |
| May 2026 | 1.9K | 7.8% | 3 | 18.1K | 74.2% | 1 |
| Jun 2026 | 1.9K | 7.8% | 3 | 18.1K | 74.2% | 1 |
| Jul 2026 | 2.4K | 8.3% | 3 | 22.2K | 76.6% | 1 |
| Aug 2026 | 2.4K | 7.7% | 3 | 22.2K | 71.2% | 1 |
| Sep 2026 | 1.9K | 7.5% | 3 | 18.1K | 71.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Novus’ and O'Brien’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Novus**: Measured on the search term “novus glass”.
- **O'Brien**: Measured on the search term “obrien glass”.

- [Novus profile](/demand/au/brands/novus)
- [O'Brien profile](/demand/au/brands/obrien-glass)
- [All windscreen repair companies in Australia](/demand/au/categories/au-windscreen-repair-companies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Novus or O'Brien more popular in search?

In September 2026, O'Brien had more branded searches than Novus among windscreen repair companies in Australia. O'Brien had about 18,100 branded searches, while Novus had 1,900. O'Brien made up 71.3% of all windscreen repair company searches we track, and Novus accounted for 7.5%.

## Cite this page

Brandwave. "Novus vs O'Brien: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/novus-vs-obrien-glass

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/novus-vs-obrien-glass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
