--- title: "Nothing vs Samsung Galaxy: Which is searched more in Australia?" description: "Is Nothing or Samsung Galaxy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nothing-vs-samsung-galaxy" publisher: "Brandwave" --- # Nothing vs Samsung Galaxy: Which is searched more in Australia? Is Nothing or Samsung Galaxy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nothing and Samsung Galaxy - **Competitive set**: Smartphone brands - **Market**: Australia - **Month measured**: Sep 2026 - **Nothing Share of Search**: 7% - **Samsung Galaxy Share of Search**: 9.4% ## Is Nothing or Samsung Galaxy more popular in search? - In September 2026, Samsung Galaxy had more branded searches than Nothing among smartphone brands in Australia. Samsung Galaxy had about 53,900 branded searches, while Nothing had 40,500. Samsung Galaxy made up 9.4% of all smartphone brand searches we track, and Nothing accounted for 7%. - The lead changed hands 4 times in the 12 months ending September 2026: Nothing took it in March 2026, Samsung Galaxy took it in April 2026, Nothing took it in June 2026, Samsung Galaxy took it in July 2026. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia moved from 6% to 7%, and its estimated monthly branded searches moved from 22.2K to 40.5K. - Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia moved from 14.6% to 9.4%, and its estimated monthly branded searches held steady at 53.9K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nothing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nothing and Samsung Galaxy were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nothing | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Motorola | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OPPO | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Xiaomi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "What's the best smartphone to buy in Australia?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Nothing - Asked ChatGPT "What are the best phones for the money?": 1. Nothing, 2. Google Pixel, 3. Samsung Galaxy, 4. Motorola, 5. Apple iPhone - Asked ChatGPT "What's the best value Android phone in Australia?": 1. Nothing, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola - Searched Google, AI Overview "smartphone": 1. Xiaomi, 2. Motorola, 3. OPPO, 4. Apple iPhone, 5. Google Pixel - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR and vivo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smartphone brands in September 2026? - In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%. - In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia. ## Month by month | Month | Nothing estimated searches | Nothing Share of Search | Nothing rank | Samsung Galaxy estimated searches | Samsung Galaxy Share of Search | Samsung Galaxy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 6% | 5 | 53.9K | 14.6% | 2 | | Nov 2025 | 27.1K | 7% | 5 | 54.9K | 14.3% | 2 | | Dec 2025 | 27.1K | 7.2% | 5 | 54.9K | 14.6% | 2 | | Jan 2026 | 27.1K | 7.7% | 5 | 44.9K | 12.7% | 2 | | Feb 2026 | 27.1K | 8.1% | 5 | 37.5K | 11.2% | 2 | | Mar 2026 | 40.5K | 11.2% | 2 | 36.7K | 10.1% | 4 | | Apr 2026 | 33.1K | 9.6% | 4 | 36K | 10.4% | 2 | | May 2026 | 33.1K | 8.2% | 5 | 36.7K | 9.1% | 3 | | Jun 2026 | 40.5K | 9.7% | 3 | 36.7K | 8.8% | 5 | | Jul 2026 | 40.5K | 9.4% | 4 | 44.9K | 10.4% | 2 | | Aug 2026 | 40.5K | 8% | 4 | 45.9K | 9.1% | 3 | | Sep 2026 | 40.5K | 7% | 4 | 53.9K | 9.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nothing’s and Samsung Galaxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nothing**: Measured on the search term “nothing phone”. - **Samsung Galaxy**: Measured on the search terms “samsung galaxy phone” and “samsung phone”, summed into one figure. - [Nothing profile](/demand/au/brands/nothing) - [Samsung Galaxy profile](/demand/au/brands/samsung-galaxy) - [All smartphone brands in Australia](/demand/au/categories/au-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nothing or Samsung Galaxy more popular in search? In September 2026, Samsung Galaxy had more branded searches than Nothing among smartphone brands in Australia. Samsung Galaxy had about 53,900 branded searches, while Nothing had 40,500. Samsung Galaxy made up 9.4% of all smartphone brand searches we track, and Nothing accounted for 7%. ## Cite this page Brandwave. "Nothing vs Samsung Galaxy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nothing-vs-samsung-galaxy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nothing-vs-samsung-galaxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.