--- title: "No Pong vs Old Spice: Which is searched more in Australia?" description: "Is No Pong or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/no-pong-vs-old-spice" publisher: "Brandwave" --- # No Pong vs Old Spice: Which is searched more in Australia? Is No Pong or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: No Pong and Old Spice - **Competitive set**: Deodorant brands - **Market**: Australia - **Month measured**: Sep 2026 - **No Pong Share of Search**: 22% - **Old Spice Share of Search**: 8% ## Is No Pong or Old Spice more popular in search? - In September 2026, No Pong had more branded searches than Old Spice among deodorant brands in Australia. No Pong had about 12,100 branded searches, while Old Spice had 4,400. No Pong made up 22% of all deodorant brand searches we track, and Old Spice accounted for 8%. - No Pong was ahead of Old Spice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, No Pong’s share of searches among deodorant brands in Australia moved from 32.2% to 22%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Old Spice’s share of searches among deodorant brands in Australia moved from 7.8% to 8%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, no Pong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Old Spice did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%. - Estimated monthly branded searches for Old Spice in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Month by month | Month | No Pong estimated searches | No Pong Share of Search | No Pong rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 32.2% | 1 | 3.6K | 7.8% | 5 | | Nov 2025 | 18.1K | 34.5% | 1 | 3.6K | 6.9% | 6 | | Dec 2025 | 14.8K | 31% | 1 | 4.4K | 9.2% | 4 | | Jan 2026 | 18.1K | 35.6% | 1 | 2.9K | 5.7% | 7 | | Feb 2026 | 18.1K | 35.9% | 1 | 2.9K | 5.8% | 8 | | Mar 2026 | 18.1K | 34.6% | 1 | 3.6K | 6.9% | 6 | | Apr 2026 | 14.8K | 32.3% | 1 | 3.6K | 7.8% | 6 | | May 2026 | 14.8K | 30.3% | 1 | 4.4K | 9% | 6 | | Jun 2026 | 14.8K | 29.4% | 1 | 4.4K | 8.7% | 5 | | Jul 2026 | 12.1K | 26.2% | 1 | 3.6K | 7.8% | 6 | | Aug 2026 | 14.8K | 27.7% | 1 | 4.4K | 8.2% | 6 | | Sep 2026 | 12.1K | 22% | 1 | 4.4K | 8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using No Pong’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **No Pong**: Measured on the search term “no pong”. - **Old Spice**: Measured on the search term “old spice”. - [No Pong profile](/demand/au/brands/no-pong) - [Old Spice profile](/demand/au/brands/old-spice) - [All deodorant brands in Australia](/demand/au/categories/au-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is No Pong or Old Spice more popular in search? In September 2026, No Pong had more branded searches than Old Spice among deodorant brands in Australia. No Pong had about 12,100 branded searches, while Old Spice had 4,400. No Pong made up 22% of all deodorant brand searches we track, and Old Spice accounted for 8%. ## Cite this page Brandwave. "No Pong vs Old Spice: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/no-pong-vs-old-spice This page is also available as HTML at https://gobrandwave.com/demand/au/compare/no-pong-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.