--- title: "Nivea vs Rexona: Which is searched more in Australia?" description: "Is Nivea or Rexona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nivea-vs-rexona" publisher: "Brandwave" --- # Nivea vs Rexona: Which is searched more in Australia? Is Nivea or Rexona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nivea and Rexona - **Competitive set**: Deodorant brands - **Market**: Australia - **Month measured**: Sep 2026 - **Nivea Share of Search**: 9.8% - **Rexona Share of Search**: 8% ## Is Nivea or Rexona more popular in search? - In September 2026, Nivea had more branded searches than Rexona among deodorant brands in Australia. Nivea had about 5,400 branded searches, while Rexona had 4,400. Nivea made up 9.8% of all deodorant brand searches we track, and Rexona accounted for 8%. - The lead changed hands 2 times in the 12 months ending September 2026: Rexona took it in June 2026, Nivea took it in July 2026. - Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia moved from 7.8% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, Rexona’s share of searches among deodorant brands in Australia moved from 7.8% to 8%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rexona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nivea and Rexona were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%. ## Month by month | Month | Nivea estimated searches | Nivea Share of Search | Nivea rank | Rexona estimated searches | Rexona Share of Search | Rexona rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 7.8% | 4 | 3.6K | 7.8% | 6 | | Nov 2025 | 3.6K | 6.9% | 5 | 3.6K | 6.9% | 7 | | Dec 2025 | 3.6K | 7.5% | 5 | 2.9K | 6.1% | 7 | | Jan 2026 | 3.6K | 7.1% | 5 | 3.6K | 7.1% | 6 | | Feb 2026 | 4.4K | 8.7% | 4 | 3.6K | 7.1% | 6 | | Mar 2026 | 4.4K | 8.4% | 4 | 3.6K | 6.9% | 7 | | Apr 2026 | 3.6K | 7.8% | 5 | 2.9K | 6.3% | 8 | | May 2026 | 4.4K | 9% | 5 | 3.6K | 7.4% | 7 | | Jun 2026 | 3.6K | 7.2% | 7 | 4.4K | 8.7% | 6 | | Jul 2026 | 4.4K | 9.5% | 5 | 3.6K | 7.8% | 7 | | Aug 2026 | 4.4K | 8.2% | 5 | 3.6K | 6.7% | 7 | | Sep 2026 | 5.4K | 9.8% | 5 | 4.4K | 8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Nivea’s and Rexona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nivea**: Measured on the search term “nivea deodorant”. - **Rexona**: Measured on the search term “rexona”. - [Nivea profile](/demand/au/brands/nivea) - [Rexona profile](/demand/au/brands/rexona) - [All deodorant brands in Australia](/demand/au/categories/au-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nivea or Rexona more popular in search? In September 2026, Nivea had more branded searches than Rexona among deodorant brands in Australia. Nivea had about 5,400 branded searches, while Rexona had 4,400. Nivea made up 9.8% of all deodorant brand searches we track, and Rexona accounted for 8%. ## Cite this page Brandwave. "Nivea vs Rexona: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nivea-vs-rexona This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nivea-vs-rexona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.