---
title: "Nivea vs QV Skincare: Which is searched more in Australia?"
description: "Is Nivea or QV Skincare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/nivea-vs-qv-skincare"
publisher: "Brandwave"
---

# Nivea vs QV Skincare: Which is searched more in Australia?

Is Nivea or QV Skincare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nivea and QV Skincare
- **Competitive set**: Body wash and soap brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Nivea Share of Search**: 3%
- **QV Skincare Share of Search**: 8.4%

## Is Nivea or QV Skincare more popular in search?

- In September 2026, QV Skincare had more branded searches than Nivea among body wash and soap brands in Australia. QV Skincare had about 4,400 branded searches, while Nivea had 1,600. QV Skincare made up 8.4% of all body wash and soap brand searches we track, and Nivea accounted for 3%.
- QV Skincare was ahead of Nivea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among body wash and soap brands in Australia moved from 3.2% to 3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia moved from 9% to 8.4%, and its estimated monthly branded searches moved from 3.6K to 4.4K.

## Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, QV Skincare was mentioned in one out of three: in one of the three ChatGPT answers. Nivea did not appear in any of the three answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Dove | 2 of 3 | 2 of 3 |
| Palmolive | 1 of 3 | 1 of 3 |
| Aesop | 1 of 3 | 1 of 3 |
| Dettol | 0 of 3 | 0 of 3 |
| QV Skincare | 1 of 3 | 1 of 3 |
| Sukin | 1 of 3 | 1 of 3 |
| Radox | 0 of 3 | 0 of 3 |
| Nivea | 0 of 3 | 0 of 3 |
| Protex | 0 of 3 | 0 of 3 |
| Lux | 0 of 3 | 0 of 3 |

## Every AI answer about body wash and soap brands

- Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove
- Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin
- Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track

Not named in any answer: Dettol, Radox, Nivea, Protex and Lux.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia body wash and soap brands in September 2026?

- In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%.
- Estimated monthly branded searches for Nivea in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

## Month by month

| Month | Nivea estimated searches | Nivea Share of Search | Nivea rank | QV Skincare estimated searches | QV Skincare Share of Search | QV Skincare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 3.2% | 8 | 3.6K | 9% | 5 |
| Nov 2025 | 1K | 2.5% | 8 | 3.6K | 8.9% | 5 |
| Dec 2025 | 1K | 2.5% | 8 | 2.9K | 7.3% | 5 |
| Jan 2026 | 1.3K | 3.2% | 7 | 3.6K | 9% | 5 |
| Feb 2026 | 1.3K | 3.7% | 7 | 2.9K | 8.2% | 5 |
| Mar 2026 | 1.3K | 3% | 8 | 3.6K | 8.4% | 5 |
| Apr 2026 | 1.3K | 3.3% | 8 | 3.6K | 9.1% | 5 |
| May 2026 | 1.3K | 3.3% | 8 | 2.9K | 7.4% | 5 |
| Jun 2026 | 1.6K | 3.6% | 8 | 3.6K | 8.2% | 4 |
| Jul 2026 | 1.6K | 3.2% | 8 | 4.4K | 8.9% | 5 |
| Aug 2026 | 1.6K | 3.5% | 8 | 4.4K | 9.5% | 5 |
| Sep 2026 | 1.6K | 3% | 8 | 4.4K | 8.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Nivea’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nivea**: Measured on the search term “nivea body wash”.
- **QV Skincare**: Measured on the search term “qv wash”.

- [Nivea profile](/demand/au/brands/nivea)
- [QV Skincare profile](/demand/au/brands/qv-skincare)
- [All body wash and soap brands in Australia](/demand/au/categories/au-body-wash-and-soap-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Nivea or QV Skincare more popular in search?

In September 2026, QV Skincare had more branded searches than Nivea among body wash and soap brands in Australia. QV Skincare had about 4,400 branded searches, while Nivea had 1,600. QV Skincare made up 8.4% of all body wash and soap brand searches we track, and Nivea accounted for 3%.

## Cite this page

Brandwave. "Nivea vs QV Skincare: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nivea-vs-qv-skincare

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nivea-vs-qv-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
