---
title: "Nissan vs Tesla: Which is searched more in Australia?"
description: "Is Nissan or Tesla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/nissan-vs-tesla"
publisher: "Brandwave"
---

# Nissan vs Tesla: Which is searched more in Australia?

Is Nissan or Tesla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nissan and Tesla
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Nissan Share of Search**: 3%
- **Tesla Share of Search**: 4.3%

## Is Nissan or Tesla more popular in search?

- In September 2026, Tesla had more branded searches than Nissan among car brands in Australia. Tesla had about 282,000 branded searches, while Nissan had 197,000. Tesla made up 4.3% of all car brand searches we track, and Nissan accounted for 3%.
- The lead changed hands 2 times in the 12 months ending September 2026: Nissan took it in November 2025, Tesla took it in March 2026.
- Across the 12 months ending September 2026, Nissan’s share of searches among car brands in Australia moved from 3.3% to 3%, and its estimated monthly branded searches moved from 232K to 197K.
- Across the 12 months ending September 2026, Tesla’s share of searches among car brands in Australia moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 260K to 282K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nissan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nissan and Tesla were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Tesla overtook Ford to rank 6th among car brands in Australia, with 4.3% of the searches.
- In September 2026, Nissan fell from 10th to 11th among car brands in Australia.

## Month by month

| Month | Nissan estimated searches | Nissan Share of Search | Nissan rank | Tesla estimated searches | Tesla Share of Search | Tesla rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 232K | 3.3% | 10 | 260K | 3.7% | 9 |
| Nov 2025 | 244K | 3.6% | 9 | 221K | 3.3% | 10 |
| Dec 2025 | 209K | 3.3% | 10 | 202K | 3.2% | 11 |
| Jan 2026 | 240K | 3.3% | 9 | 228K | 3.1% | 10 |
| Feb 2026 | 227K | 3.3% | 9 | 222K | 3.3% | 10 |
| Mar 2026 | 228K | 2.8% | 10 | 487K | 6% | 3 |
| Apr 2026 | 208K | 2.9% | 11 | 383K | 5.4% | 3 |
| May 2026 | 218K | 3% | 11 | 279K | 3.8% | 7 |
| Jun 2026 | 196K | 2.9% | 11 | 242K | 3.6% | 9 |
| Jul 2026 | 189K | 2.9% | 11 | 229K | 3.5% | 9 |
| Aug 2026 | 226K | 3.2% | 10 | 265K | 3.8% | 7 |
| Sep 2026 | 197K | 3% | 11 | 282K | 4.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Nissan’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nissan**: Measured on the search terms “navara”, “nissan”, “nissan cars”, “nissan juke”, “nissan leaf”, “nissan navara”, “nissan patrol”, “nissan qashqai”, “nissan skyline”, “nissan x trail” and “qashqai”, summed into one figure.
- **Tesla**: Measured on the search terms “cybertruck”, “tesla”, “tesla cars”, “tesla cybertruck”, “tesla model s”, “tesla model x” and “tesla model y”, summed into one figure.

- [Nissan profile](/demand/au/brands/nissan)
- [Tesla profile](/demand/au/brands/tesla)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Nissan or Tesla more popular in search?

In September 2026, Tesla had more branded searches than Nissan among car brands in Australia. Tesla had about 282,000 branded searches, while Nissan had 197,000. Tesla made up 4.3% of all car brand searches we track, and Nissan accounted for 3%.

## Cite this page

Brandwave. "Nissan vs Tesla: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nissan-vs-tesla

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nissan-vs-tesla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.