--- title: "Ninja vs Smeg: Which is searched more in Australia?" description: "Is Ninja or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ninja-kitchen-vs-smeg" publisher: "Brandwave" --- # Ninja vs Smeg: Which is searched more in Australia? Is Ninja or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Smeg - **Competitive set**: Coffee machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ninja Share of Search**: 23.5% - **Smeg Share of Search**: 7% ## Is Ninja or Smeg more popular in search? - In September 2026, Ninja had more branded searches than Smeg among coffee machine brands in Australia. Ninja had about 60,500 branded searches, while Smeg had 18,100. Ninja made up 23.5% of all coffee machine brand searches we track, and Smeg accounted for 7%. - Ninja was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in Australia moved from 12.2% to 23.5%, and its estimated monthly branded searches moved from 27.1K to 60.5K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia moved from 8.1% to 7%, and its estimated monthly branded searches held steady at 18.1K. ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Smeg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | De'Longhi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Nespresso | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunbeam | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Marzocco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaggia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rocket Espresso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lelit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "What's the best home coffee machine in Australia?": 1. Breville, 2. De'Longhi - Asked ChatGPT "Which espresso machine should I buy for home?": 1. Breville - Asked ChatGPT "Which coffee machine is easiest to use?": 1. Nespresso, 2. De'Longhi - Searched Google, AI Overview "best coffee machine": 1. Breville, 2. De'Longhi - Searched Google, AI Overview "coffee machine": 1. Breville, 2. De'Longhi, 3. Nespresso, 4. Sunbeam Not named in any answer: Ninja, Smeg, La Marzocco, Philips, Jura, Gaggia, Rocket Espresso and Lelit. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia coffee machine brands in September 2026? - In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%. - In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 12.2% | 3 | 18.1K | 8.1% | 4 | | Nov 2025 | 49.5K | 17.1% | 3 | 22.2K | 7.7% | 4 | | Dec 2025 | 49.5K | 18.5% | 3 | 22.2K | 8.3% | 4 | | Jan 2026 | 33.1K | 16.4% | 3 | 18.1K | 9% | 4 | | Feb 2026 | 27.1K | 16.7% | 3 | 12.1K | 7.5% | 5 | | Mar 2026 | 33.1K | 18.8% | 3 | 14.8K | 8.4% | 4 | | Apr 2026 | 40.5K | 19.7% | 3 | 14.8K | 7.2% | 4 | | May 2026 | 49.5K | 21.3% | 3 | 18.1K | 7.8% | 4 | | Jun 2026 | 60.5K | 23% | 2 | 18.1K | 6.9% | 4 | | Jul 2026 | 60.5K | 22.9% | 2 | 18.1K | 6.9% | 4 | | Aug 2026 | 60.5K | 22.4% | 2 | 22.2K | 8.2% | 4 | | Sep 2026 | 60.5K | 23.5% | 2 | 18.1K | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja coffee machine”. - **Smeg**: Measured on the search term “smeg coffee machine”. - [Ninja profile](/demand/au/brands/ninja-kitchen) - [Smeg profile](/demand/au/brands/smeg) - [All coffee machine brands in Australia](/demand/au/categories/au-coffee-machine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Smeg more popular in search? In September 2026, Ninja had more branded searches than Smeg among coffee machine brands in Australia. Ninja had about 60,500 branded searches, while Smeg had 18,100. Ninja made up 23.5% of all coffee machine brand searches we track, and Smeg accounted for 7%. ## Cite this page Brandwave. "Ninja vs Smeg: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ninja-kitchen-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ninja-kitchen-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.