--- title: "Ninja vs Russell Hobbs: Which is searched more in Australia?" description: "Is Ninja or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ninja-kitchen-vs-russell-hobbs" publisher: "Brandwave" --- # Ninja vs Russell Hobbs: Which is searched more in Australia? Is Ninja or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Russell Hobbs - **Competitive set**: Air fryer brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ninja Share of Search**: 42.4% - **Russell Hobbs Share of Search**: 3.1% ## Is Ninja or Russell Hobbs more popular in search? - In September 2026, Ninja had more branded searches than Russell Hobbs among air fryer brands in Australia. Ninja had about 49,500 branded searches, while Russell Hobbs had 3,600. Ninja made up 42.4% of all air fryer brand searches we track, and Russell Hobbs accounted for 3.1%. - Ninja was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia moved from 36.9% to 42.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among air fryer brands in Australia moved from 2.6% to 3.1%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Russell Hobbs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville - Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips - Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%. - Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 36.9% | 1 | 2.9K | 2.6% | 6 | | Nov 2025 | 60.5K | 37.3% | 1 | 4.4K | 2.7% | 7 | | Dec 2025 | 60.5K | 37.9% | 1 | 4.4K | 2.8% | 6 | | Jan 2026 | 49.5K | 39.5% | 1 | 3.6K | 2.9% | 6 | | Feb 2026 | 40.5K | 41.9% | 1 | 2.4K | 2.5% | 6 | | Mar 2026 | 40.5K | 38.8% | 1 | 2.9K | 2.8% | 6 | | Apr 2026 | 49.5K | 43.5% | 1 | 2.9K | 2.6% | 6 | | May 2026 | 49.5K | 43.6% | 1 | 2.9K | 2.6% | 6 | | Jun 2026 | 74K | 50.6% | 1 | 3.6K | 2.5% | 5 | | Jul 2026 | 49.5K | 42.3% | 1 | 2.9K | 2.5% | 6 | | Aug 2026 | 49.5K | 41.1% | 1 | 3.6K | 3% | 7 | | Sep 2026 | 49.5K | 42.4% | 1 | 3.6K | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja air fryer”. - **Russell Hobbs**: Measured on the search term “russell hobbs air fryer”. - [Ninja profile](/demand/au/brands/ninja-kitchen) - [Russell Hobbs profile](/demand/au/brands/russell-hobbs) - [All air fryer brands in Australia](/demand/au/categories/au-air-fryer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Russell Hobbs more popular in search? In September 2026, Ninja had more branded searches than Russell Hobbs among air fryer brands in Australia. Ninja had about 49,500 branded searches, while Russell Hobbs had 3,600. Ninja made up 42.4% of all air fryer brand searches we track, and Russell Hobbs accounted for 3.1%. ## Cite this page Brandwave. "Ninja vs Russell Hobbs: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ninja-kitchen-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ninja-kitchen-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.