--- title: "Nimble vs Rockwear: Which is searched more in Australia?" description: "Is Nimble or Rockwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nimble-activewear-vs-rockwear" publisher: "Brandwave" --- # Nimble vs Rockwear: Which is searched more in Australia? Is Nimble or Rockwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nimble and Rockwear - **Competitive set**: Activewear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Nimble Share of Search**: 2.8% - **Rockwear Share of Search**: 6.3% ## Is Nimble or Rockwear more popular in search? - In September 2026, Rockwear had more branded searches than Nimble among activewear brands in Australia. Rockwear had about 49,500 branded searches, while Nimble had 22,200. Rockwear made up 6.3% of all activewear brand searches we track, and Nimble accounted for 2.8%. - Rockwear was ahead of Nimble in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia moved from 2.1% to 2.8%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Rockwear’s share of searches among activewear brands in Australia moved from 4.7% to 6.3%, and its estimated monthly branded searches held steady at 49.5K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nimble was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rockwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nimble was listed before Rockwear in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LSKD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lorna Jane | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nimble | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rockwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Stax | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | P.E Nation | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy in Australia?": 1. LSKD, 2. Lululemon, 3. Nimble, 4. Rockwear, 5. Lorna Jane - Asked ChatGPT "What are the best activewear brands in Australia?": 1. Lululemon, 2. Lorna Jane, 3. Stax, 4. Rockwear, 5. Nimble, 6. LSKD, 7. P.E Nation - Asked ChatGPT "What's the best Australian activewear brand for gym leggings?": 1. Lorna Jane, 2. LSKD, 3. Nimble - Searched Google, AI Overview "gym clothes": named none of the brands we track - Searched Google, AI Overview "activewear": 1. LSKD, 2. Lululemon, 3. P.E Nation Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia activewear brands in September 2026? - In September 2026, Rockwear gained share of searches among activewear brands in Australia, from 4.6% to 6.3%. - In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia. ## Month by month | Month | Nimble estimated searches | Nimble Share of Search | Nimble rank | Rockwear estimated searches | Rockwear Share of Search | Rockwear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.1% | 6 | 49.5K | 4.7% | 5 | | Nov 2025 | 33.1K | 2.2% | 7 | 60.5K | 4% | 6 | | Dec 2025 | 14.8K | 1.4% | 7 | 49.5K | 4.8% | 5 | | Jan 2026 | 22.2K | 2.4% | 7 | 60.5K | 6.5% | 4 | | Feb 2026 | 18.1K | 2.1% | 7 | 49.5K | 5.6% | 4 | | Mar 2026 | 27.1K | 2.7% | 7 | 49.5K | 5% | 5 | | Apr 2026 | 40.5K | 4.2% | 6 | 60.5K | 6.3% | 4 | | May 2026 | 40.5K | 3.5% | 7 | 60.5K | 5.2% | 5 | | Jun 2026 | 40.5K | 3.4% | 7 | 60.5K | 5% | 6 | | Jul 2026 | 27.1K | 3.1% | 7 | 49.5K | 5.6% | 5 | | Aug 2026 | 27.1K | 2.5% | 7 | 49.5K | 4.6% | 4 | | Sep 2026 | 22.2K | 2.8% | 6 | 49.5K | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nimble’s and Rockwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nimble**: Measured on the search term “nimble activewear”. - **Rockwear**: Measured on the search term “rockwear”. - [Nimble profile](/demand/au/brands/nimble-activewear) - [Rockwear profile](/demand/au/brands/rockwear) - [All activewear brands in Australia](/demand/au/categories/au-activewear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nimble or Rockwear more popular in search? In September 2026, Rockwear had more branded searches than Nimble among activewear brands in Australia. Rockwear had about 49,500 branded searches, while Nimble had 22,200. Rockwear made up 6.3% of all activewear brand searches we track, and Nimble accounted for 2.8%. ## Cite this page Brandwave. "Nimble vs Rockwear: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nimble-activewear-vs-rockwear This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nimble-activewear-vs-rockwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.