--- title: "NexGard vs Seresto: Which is searched more in Australia?" description: "Is NexGard or Seresto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flea and worm treatment brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nexgard-vs-seresto" publisher: "Brandwave" --- # NexGard vs Seresto: Which is searched more in Australia? Is NexGard or Seresto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flea and worm treatment brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NexGard and Seresto - **Competitive set**: Flea and worm treatment brands - **Market**: Australia - **Month measured**: Sep 2026 - **NexGard Share of Search**: 74.2% - **Seresto Share of Search**: 0.67% ## Is NexGard or Seresto more popular in search? - In September 2026, NexGard had more branded searches than Seresto among flea and worm treatment brands in Australia. NexGard had about 43,000 branded searches, while Seresto had 390. NexGard made up 74.2% of all flea and worm treatment brand searches we track, and Seresto accounted for 0.67%. - NexGard was ahead of Seresto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NexGard’s share of searches among flea and worm treatment brands in Australia moved from 73.1% to 74.2%, and its estimated monthly branded searches moved from 41.2K to 43K. - Across the 12 months ending September 2026, Seresto’s share of searches among flea and worm treatment brands in Australia moved from 0.69% to 0.67%, and its estimated monthly branded searches held steady at 390. ## Top flea and worm treatment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NexGard was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Seresto was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NexGard was listed before Seresto in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NexGard | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bravecto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Drontal | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Capstar | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Simparica | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Seresto | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Frontline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flea and worm treatment brands - Asked ChatGPT "Which flea and tick treatment should I use for my dog in Australia?": 1. NexGard, 2. Bravecto - Asked ChatGPT "What are the best flea treatments for cats?": 1. Bravecto, 2. NexGard, 3. Capstar - Asked ChatGPT "What's the best worming tablet for dogs?": 1. Drontal, 2. NexGard - Searched Google, AI Overview "flea treatment for dogs": 1. NexGard, 2. Simparica, 3. Capstar, 4. Seresto - Searched Google, AI Overview "flea treatment": 1. Simparica Not named in any answer: Frontline. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia flea and worm treatment brands in September 2026? - In September 2026, NexGard lost share of searches among flea and worm treatment brands in Australia, from 74.8% to 74.2%. ## Month by month | Month | NexGard estimated searches | NexGard Share of Search | NexGard rank | Seresto estimated searches | Seresto Share of Search | Seresto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.2K | 73.1% | 1 | 390 | 0.69% | 7 | | Nov 2025 | 41.2K | 73.4% | 1 | 320 | 0.57% | 7 | | Dec 2025 | 33.7K | 73% | 1 | 390 | 0.84% | 7 | | Jan 2026 | 35.2K | 73.2% | 1 | 390 | 0.81% | 7 | | Feb 2026 | 33.7K | 74.6% | 1 | 260 | 0.58% | 7 | | Mar 2026 | 35.2K | 72% | 1 | 320 | 0.65% | 7 | | Apr 2026 | 33.7K | 71.9% | 1 | 260 | 0.55% | 7 | | May 2026 | 33.7K | 74.2% | 1 | 210 | 0.46% | 7 | | Jun 2026 | 28.8K | 70.6% | 1 | 210 | 0.51% | 7 | | Jul 2026 | 33.7K | 75.6% | 1 | 210 | 0.47% | 7 | | Aug 2026 | 35.2K | 74.8% | 1 | 210 | 0.45% | 7 | | Sep 2026 | 43K | 74.2% | 1 | 390 | 0.67% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using NexGard’s and Seresto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NexGard**: Measured on the search terms “nexgard” and “nexgard spectra”, summed into one figure. - **Seresto**: Measured on the search term “seresto”. - [NexGard profile](/demand/au/brands/nexgard) - [Seresto profile](/demand/au/brands/seresto) - [All flea and worm treatment brands in Australia](/demand/au/categories/au-pet-parasite-treatment-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NexGard or Seresto more popular in search? In September 2026, NexGard had more branded searches than Seresto among flea and worm treatment brands in Australia. NexGard had about 43,000 branded searches, while Seresto had 390. NexGard made up 74.2% of all flea and worm treatment brand searches we track, and Seresto accounted for 0.67%. ## Cite this page Brandwave. "NexGard vs Seresto: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nexgard-vs-seresto This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nexgard-vs-seresto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.