--- title: "New Balance vs On: Which is searched more in Australia?" description: "Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/new-balance-vs-on" publisher: "Brandwave" --- # New Balance vs On: Which is searched more in Australia? Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and On - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **New Balance Share of Search**: 10.4% - **On Share of Search**: 8.5% ## Is New Balance or On more popular in search? - In September 2026, New Balance had more branded searches than On among sneaker brands in Australia. New Balance had about 40,500 branded searches, while On had 33,100. New Balance made up 10.4% of all sneaker brand searches we track, and On accounted for 8.5%. - New Balance was ahead of On in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among sneaker brands in Australia held steady at 10.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, On’s share of searches among sneaker brands in Australia moved from 7% to 8.5%, and its estimated monthly branded searches moved from 22.2K to 33.1K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. On was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was listed before On in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches. - In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 10.4% | 4 | 22.2K | 7% | 7 | | Nov 2025 | 49.5K | 10.5% | 4 | 33.1K | 7.1% | 7 | | Dec 2025 | 49.5K | 11.2% | 4 | 33.1K | 7.5% | 7 | | Jan 2026 | 40.5K | 11.1% | 4 | 27.1K | 7.4% | 7 | | Feb 2026 | 33.1K | 11.1% | 4 | 18.1K | 6.1% | 7 | | Mar 2026 | 40.5K | 12.1% | 3 | 18.1K | 5.4% | 7 | | Apr 2026 | 33.1K | 8.8% | 6 | 22.2K | 5.9% | 8 | | May 2026 | 40.5K | 11% | 4 | 22.2K | 6% | 7 | | Jun 2026 | 40.5K | 10.7% | 4 | 27.1K | 7.2% | 7 | | Jul 2026 | 40.5K | 10.3% | 5 | 22.2K | 5.6% | 7 | | Aug 2026 | 40.5K | 9.9% | 5 | 27.1K | 6.6% | 7 | | Sep 2026 | 40.5K | 10.4% | 4 | 33.1K | 8.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search term “new balance shoes”. - **On**: Measured on the search term “on shoes”. - [New Balance profile](/demand/au/brands/new-balance) - [On profile](/demand/au/brands/on) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or On more popular in search? In September 2026, New Balance had more branded searches than On among sneaker brands in Australia. New Balance had about 40,500 branded searches, while On had 33,100. New Balance made up 10.4% of all sneaker brand searches we track, and On accounted for 8.5%. ## Cite this page Brandwave. "New Balance vs On: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/new-balance-vs-on This page is also available as HTML at https://gobrandwave.com/demand/au/compare/new-balance-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.