--- title: "NETGEAR vs TP-Link: Which is searched more in Australia?" description: "Is NETGEAR or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/netgear-vs-tp-link" publisher: "Brandwave" --- # NETGEAR vs TP-Link: Which is searched more in Australia? Is NETGEAR or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NETGEAR and TP-Link - **Competitive set**: Wi-Fi router brands - **Market**: Australia - **Month measured**: Sep 2026 - **NETGEAR Share of Search**: 6.9% - **TP-Link Share of Search**: 25.9% ## Is NETGEAR or TP-Link more popular in search? - In September 2026, TP-Link had more branded searches than NETGEAR among Wi-Fi router brands in Australia. TP-Link had about 9,800 branded searches, while NETGEAR had 2,600. TP-Link made up 25.9% of all Wi-Fi router brand searches we track, and NETGEAR accounted for 6.9%. - TP-Link was ahead of NETGEAR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NETGEAR’s share of searches among Wi-Fi router brands in Australia moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 3.5K to 2.6K. - Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia moved from 21.4% to 25.9%, and its estimated monthly branded searches moved from 11K to 9.8K. ## Top Wi-Fi router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. NETGEAR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link was listed before NETGEAR in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | eero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Nest Wifi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wi-Fi router brands - Asked ChatGPT "Which Wi-Fi router should I buy in Australia?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best mesh Wi-Fi systems in Australia?": 1. TP-Link, 2. eero, 3. NETGEAR - Asked ChatGPT "What's the best router for a large house?": 1. TP-Link, 2. NETGEAR, 3. ASUS - Searched Google, AI Overview "wifi router": 1. TP-Link - Searched Google, AI Overview "mesh wifi": 1. TP-Link Not named in any answer: Ubiquiti, Google Nest Wifi and D-Link. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Wi-Fi router brands in September 2026? - In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%. - TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026. ## Month by month | Month | NETGEAR estimated searches | NETGEAR Share of Search | NETGEAR rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 6.8% | 5 | 11K | 21.4% | 2 | | Nov 2025 | 3.5K | 7.1% | 5 | 11K | 22.2% | 2 | | Dec 2025 | 2.9K | 6.3% | 5 | 9.8K | 21.2% | 3 | | Jan 2026 | 3.2K | 7.2% | 5 | 9.8K | 21.9% | 2 | | Feb 2026 | 2.6K | 6.2% | 5 | 9K | 21.6% | 2 | | Mar 2026 | 3.2K | 7.4% | 5 | 10.2K | 23.5% | 2 | | Apr 2026 | 2.6K | 6.1% | 5 | 9.8K | 23.1% | 2 | | May 2026 | 3.2K | 7% | 5 | 12.5K | 27.3% | 2 | | Jun 2026 | 3.2K | 6.6% | 5 | 14.3K | 29.4% | 2 | | Jul 2026 | 2.6K | 6% | 5 | 12.5K | 28.8% | 2 | | Aug 2026 | 2.6K | 6.2% | 5 | 11K | 26.3% | 2 | | Sep 2026 | 2.6K | 6.9% | 5 | 9.8K | 25.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NETGEAR’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NETGEAR**: Measured on the search terms “netgear orbi” and “netgear router”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link deco” and “tp link router”, summed into one figure. - [NETGEAR profile](/demand/au/brands/netgear) - [TP-Link profile](/demand/au/brands/tp-link) - [All Wi-Fi router brands in Australia](/demand/au/categories/au-wifi-router-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NETGEAR or TP-Link more popular in search? In September 2026, TP-Link had more branded searches than NETGEAR among Wi-Fi router brands in Australia. TP-Link had about 9,800 branded searches, while NETGEAR had 2,600. TP-Link made up 25.9% of all Wi-Fi router brand searches we track, and NETGEAR accounted for 6.9%. ## Cite this page Brandwave. "NETGEAR vs TP-Link: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/netgear-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/au/compare/netgear-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.