--- title: "Netflix vs Paramount+: Which is searched more in Australia?" description: "Is Netflix or Paramount+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/netflix-vs-paramount-plus" publisher: "Brandwave" --- # Netflix vs Paramount+: Which is searched more in Australia? Is Netflix or Paramount+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Netflix and Paramount+ - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **Netflix Share of Search**: 43.5% - **Paramount+ Share of Search**: 7.2% ## Is Netflix or Paramount+ more popular in search? - In September 2026, Netflix had more branded searches than Paramount+ among streaming services in Australia. Netflix had about 1.2 million branded searches, while Paramount+ had 201,000. Netflix made up 43.5% of all streaming service searches we track, and Paramount+ accounted for 7.2%. - Netflix was ahead of Paramount+ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia moved from 41.5% to 43.5%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia moved from 6.8% to 7.2%, and its estimated monthly branded searches held steady at 201K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Netflix appeared in all five answers. Paramount+ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Netflix was listed before Paramount+ in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%. ## Month by month | Month | Netflix estimated searches | Netflix Share of Search | Netflix rank | Paramount+ estimated searches | Paramount+ Share of Search | Paramount+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 41.5% | 1 | 201K | 6.8% | 5 | | Nov 2025 | 1.2M | 42.5% | 1 | 246K | 8.6% | 5 | | Dec 2025 | 1.5M | 48% | 1 | 201K | 6.4% | 5 | | Jan 2026 | 1.5M | 47% | 1 | 301K | 9.4% | 5 | | Feb 2026 | 1.2M | 43.4% | 1 | 165K | 5.9% | 5 | | Mar 2026 | 1.5M | 40.6% | 1 | 246K | 6.7% | 5 | | Apr 2026 | 1.2M | 40.3% | 1 | 201K | 6.6% | 5 | | May 2026 | 1.2M | 37.8% | 1 | 246K | 7.6% | 5 | | Jun 2026 | 1.2M | 39.6% | 1 | 246K | 8% | 5 | | Jul 2026 | 1.2M | 42.1% | 1 | 201K | 6.9% | 5 | | Aug 2026 | 1.2M | 41.9% | 1 | 201K | 6.9% | 5 | | Sep 2026 | 1.2M | 43.5% | 1 | 201K | 7.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Netflix’s and Paramount+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Netflix**: Measured on the search term “netflix”. - **Paramount+**: Measured on the search term “paramount plus”. - [Netflix profile](/demand/au/brands/netflix) - [Paramount+ profile](/demand/au/brands/paramount-plus) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Netflix or Paramount+ more popular in search? In September 2026, Netflix had more branded searches than Paramount+ among streaming services in Australia. Netflix had about 1.2 million branded searches, while Paramount+ had 201,000. Netflix made up 43.5% of all streaming service searches we track, and Paramount+ accounted for 7.2%. ## Cite this page Brandwave. "Netflix vs Paramount+: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/netflix-vs-paramount-plus This page is also available as HTML at https://gobrandwave.com/demand/au/compare/netflix-vs-paramount-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.