--- title: "Nature One Dairy vs S-26: Which is searched more in Australia?" description: "Is Nature One Dairy or S-26 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nature-one-dairy-vs-s-26" publisher: "Brandwave" --- # Nature One Dairy vs S-26: Which is searched more in Australia? Is Nature One Dairy or S-26 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nature One Dairy and S-26 - **Competitive set**: Baby formula brands - **Market**: Australia - **Month measured**: Sep 2026 - **Nature One Dairy Share of Search**: 1.1% - **S-26 Share of Search**: 4.6% ## Is Nature One Dairy or S-26 more popular in search? - In September 2026, S-26 had more branded searches than Nature One Dairy among baby formula brands in Australia. S-26 had about 1,300 branded searches, while Nature One Dairy had 320. S-26 made up 4.6% of all baby formula brand searches we track, and Nature One Dairy accounted for 1.1%. - S-26 was ahead of Nature One Dairy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nature One Dairy’s share of searches among baby formula brands in Australia moved from 2.5% to 1.1%, and its estimated monthly branded searches moved from 720 to 320. - Across the 12 months ending September 2026, S-26’s share of searches among baby formula brands in Australia moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 1.3K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, S-26 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nature One Dairy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aptamil | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Karicare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bellamy's Organic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | a2 Platinum | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | S-26 | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Little Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NAN | Not ranked | 2 of 3 | 0 of 2 | 2 of 5 | | Bubs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oli6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kendamil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature One Dairy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "Which baby formula should I use in Australia?": 1. Aptamil, 2. Karicare, 3. NAN - Asked ChatGPT "What are the best baby formula brands in Australia?": 1. Aptamil, 2. Karicare, 3. Bellamy's Organic, 4. S-26 - Asked ChatGPT "What's the best formula for a baby with a sensitive tummy?": 1. Aptamil, 2. Karicare, 3. NAN - Searched Google, AI Overview "baby formula": 1. Bellamy's Organic - Searched Google, AI Overview "infant formula": 1. Aptamil, 2. a2 Platinum Not named in any answer: Little Oak, Bubs, Oli6, Kendamil and Nature One Dairy. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia baby formula brands in September 2026? - In September 2026, S-26 overtook Oli6 to rank 7th among baby formula brands in Australia, with 4.6% of the searches. - In September 2026, Nature One Dairy lost share of searches among baby formula brands in Australia, from 1.8% to 1.1%. ## Month by month | Month | Nature One Dairy estimated searches | Nature One Dairy Share of Search | Nature One Dairy rank | S-26 estimated searches | S-26 Share of Search | S-26 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.5% | 8 | 1.3K | 4.5% | 6 | | Nov 2025 | 480 | 1.8% | 10 | 1.3K | 4.8% | 6 | | Dec 2025 | 390 | 1.6% | 10 | 1K | 4.1% | 6 | | Jan 2026 | 480 | 1.6% | 10 | 1.6K | 5.4% | 6 | | Feb 2026 | 590 | 2.7% | 10 | 1K | 4.6% | 7 | | Mar 2026 | 590 | 2.4% | 9 | 1K | 4.1% | 7 | | Apr 2026 | 590 | 2.3% | 9 | 1K | 3.9% | 7 | | May 2026 | 720 | 2.8% | 8 | 880 | 3.5% | 7 | | Jun 2026 | 590 | 2.3% | 9 | 880 | 3.4% | 8 | | Jul 2026 | 480 | 1.8% | 11 | 1K | 3.8% | 7 | | Aug 2026 | 480 | 1.8% | 10 | 1K | 3.7% | 8 | | Sep 2026 | 320 | 1.1% | 11 | 1.3K | 4.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Nature One Dairy’s and S-26’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nature One Dairy**: Measured on the search term “nature one dairy”. - **S-26**: Measured on the search term “s26 formula”. - [Nature One Dairy profile](/demand/au/brands/nature-one-dairy) - [S-26 profile](/demand/au/brands/s-26) - [All baby formula brands in Australia](/demand/au/categories/au-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nature One Dairy or S-26 more popular in search? In September 2026, S-26 had more branded searches than Nature One Dairy among baby formula brands in Australia. S-26 had about 1,300 branded searches, while Nature One Dairy had 320. S-26 made up 4.6% of all baby formula brand searches we track, and Nature One Dairy accounted for 1.1%. ## Cite this page Brandwave. "Nature One Dairy vs S-26: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nature-one-dairy-vs-s-26 This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nature-one-dairy-vs-s-26. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.