--- title: "Native vs Nivea: Which is searched more in Australia?" description: "Is Native or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/native-vs-nivea" publisher: "Brandwave" --- # Native vs Nivea: Which is searched more in Australia? Is Native or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Native and Nivea - **Competitive set**: Deodorant brands - **Market**: Australia - **Month measured**: Sep 2026 - **Native Share of Search**: 2.9% - **Nivea Share of Search**: 9.8% ## Is Native or Nivea more popular in search? - In September 2026, Nivea had more branded searches than Native among deodorant brands in Australia. Nivea had about 5,400 branded searches, while Native had 1,600. Nivea made up 9.8% of all deodorant brand searches we track, and Native accounted for 2.9%. - Nivea was ahead of Native in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in Australia moved from 5.2% to 2.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia moved from 7.8% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Native did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%. ## Month by month | Month | Native estimated searches | Native Share of Search | Native rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 5.2% | 8 | 3.6K | 7.8% | 4 | | Nov 2025 | 2.4K | 4.6% | 8 | 3.6K | 6.9% | 5 | | Dec 2025 | 1.9K | 4% | 8 | 3.6K | 7.5% | 5 | | Jan 2026 | 2.4K | 4.7% | 8 | 3.6K | 7.1% | 5 | | Feb 2026 | 2.9K | 5.8% | 7 | 4.4K | 8.7% | 4 | | Mar 2026 | 2.9K | 5.5% | 8 | 4.4K | 8.4% | 4 | | Apr 2026 | 2.9K | 6.3% | 7 | 3.6K | 7.8% | 5 | | May 2026 | 2.9K | 5.9% | 8 | 4.4K | 9% | 5 | | Jun 2026 | 1.9K | 3.8% | 8 | 3.6K | 7.2% | 7 | | Jul 2026 | 2.4K | 5.2% | 8 | 4.4K | 9.5% | 5 | | Aug 2026 | 2.4K | 4.5% | 8 | 4.4K | 8.2% | 5 | | Sep 2026 | 1.6K | 2.9% | 8 | 5.4K | 9.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Native’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Native**: Measured on the search term “native deodorant”. - **Nivea**: Measured on the search term “nivea deodorant”. - [Native profile](/demand/au/brands/native) - [Nivea profile](/demand/au/brands/nivea) - [All deodorant brands in Australia](/demand/au/categories/au-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Native or Nivea more popular in search? In September 2026, Nivea had more branded searches than Native among deodorant brands in Australia. Nivea had about 5,400 branded searches, while Native had 1,600. Nivea made up 9.8% of all deodorant brand searches we track, and Native accounted for 2.9%. ## Cite this page Brandwave. "Native vs Nivea: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/native-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/native-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.