--- title: "National Tiles vs Tiles of Ezra: Which is searched more in Australia?" description: "Is National Tiles or Tiles of Ezra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/national-tiles-vs-tiles-of-ezra" publisher: "Brandwave" --- # National Tiles vs Tiles of Ezra: Which is searched more in Australia? Is National Tiles or Tiles of Ezra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: National Tiles and Tiles of Ezra - **Competitive set**: Tile retailers - **Market**: Australia - **Month measured**: Sep 2026 - **National Tiles Share of Search**: 28.5% - **Tiles of Ezra Share of Search**: 1.4% ## Is National Tiles or Tiles of Ezra more popular in search? - In September 2026, National Tiles had more branded searches than Tiles of Ezra among tile retailers in Australia. National Tiles had about 33,100 branded searches, while Tiles of Ezra had 1,600. National Tiles made up 28.5% of all tile retailer searches we track, and Tiles of Ezra accounted for 1.4%. - National Tiles was ahead of Tiles of Ezra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia moved from 32.3% to 28.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Tiles of Ezra’s share of searches among tile retailers in Australia moved from 1% to 1.4%, and its estimated monthly branded searches held steady at 1.6K. ## Top tile retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, National Tiles was mentioned in two out of three: in two of the three ChatGPT answers. Tiles of Ezra did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Beaumont Tiles | 1 of 3 | 1 of 3 | | National Tiles | 2 of 3 | 2 of 3 | | Tile Cloud | 0 of 3 | 0 of 3 | | Bunnings | 0 of 3 | 0 of 3 | | Amber Tiles | 0 of 3 | 0 of 3 | | Di Lorenzo Tiles | 0 of 3 | 0 of 3 | | Tiles of Ezra | 0 of 3 | 0 of 3 | | Tile Republic | 0 of 3 | 0 of 3 | ## Every AI answer about tile retailers - Asked ChatGPT "Where's the best place to buy tiles in Australia?": 1. National Tiles, 2. Beaumont Tiles - Asked ChatGPT "Which tile shop has the best range for a bathroom renovation?": named none of the brands we track - Asked ChatGPT "What's a good tile shop near me?": 1. National Tiles Not named in any answer: Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia tile retailers in September 2026? - In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%. ## Month by month | Month | National Tiles estimated searches | National Tiles Share of Search | National Tiles rank | Tiles of Ezra estimated searches | Tiles of Ezra Share of Search | Tiles of Ezra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 32.3% | 2 | 1.6K | 1% | 7 | | Nov 2025 | 49.5K | 31.8% | 2 | 1.6K | 1% | 7 | | Dec 2025 | 33.1K | 32.9% | 2 | 1.3K | 1.3% | 7 | | Jan 2026 | 40.5K | 28.8% | 2 | 1.6K | 1.1% | 7 | | Feb 2026 | 40.5K | 28.8% | 2 | 1.6K | 1.1% | 7 | | Mar 2026 | 40.5K | 28.5% | 2 | 1.9K | 1.3% | 7 | | Apr 2026 | 33.1K | 27.8% | 2 | 1.6K | 1.3% | 7 | | May 2026 | 33.1K | 24.8% | 2 | 1.6K | 1.2% | 7 | | Jun 2026 | 33.1K | 25.1% | 2 | 1.6K | 1.2% | 7 | | Jul 2026 | 33.1K | 27.8% | 2 | 1.6K | 1.3% | 7 | | Aug 2026 | 40.5K | 29.4% | 2 | 1.9K | 1.4% | 7 | | Sep 2026 | 33.1K | 28.5% | 2 | 1.6K | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using National Tiles’ and Tiles of Ezra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **National Tiles**: Measured on the search term “national tiles”. - **Tiles of Ezra**: Measured on the search term “tiles of ezra”. - [National Tiles profile](/demand/au/brands/national-tiles) - [Tiles of Ezra profile](/demand/au/brands/tiles-of-ezra) - [All tile retailers in Australia](/demand/au/categories/au-tile-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is National Tiles or Tiles of Ezra more popular in search? In September 2026, National Tiles had more branded searches than Tiles of Ezra among tile retailers in Australia. National Tiles had about 33,100 branded searches, while Tiles of Ezra had 1,600. National Tiles made up 28.5% of all tile retailer searches we track, and Tiles of Ezra accounted for 1.4%. ## Cite this page Brandwave. "National Tiles vs Tiles of Ezra: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/national-tiles-vs-tiles-of-ezra This page is also available as HTML at https://gobrandwave.com/demand/au/compare/national-tiles-vs-tiles-of-ezra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.