--- title: "National Storage vs StoreLocal: Which is searched more in Australia?" description: "Is National Storage or StoreLocal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self storage companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/national-storage-vs-storelocal" publisher: "Brandwave" --- # National Storage vs StoreLocal: Which is searched more in Australia? Is National Storage or StoreLocal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self storage companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: National Storage and StoreLocal - **Competitive set**: Self storage companies - **Market**: Australia - **Month measured**: Sep 2026 - **National Storage Share of Search**: 43.5% - **StoreLocal Share of Search**: 3% ## Is National Storage or StoreLocal more popular in search? - In September 2026, National Storage had more branded searches than StoreLocal among self storage companies in Australia. National Storage had about 27,100 branded searches, while StoreLocal had 1,900. National Storage made up 43.5% of all self storage company searches we track, and StoreLocal accounted for 3%. - National Storage was ahead of StoreLocal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, National Storage’s share of searches among self storage companies in Australia moved from 37.2% to 43.5%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, StoreLocal’s share of searches among self storage companies in Australia moved from 2.2% to 3%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## Top self storage companies in ChatGPT and Google AI Overviews In three ChatGPT questions, National Storage appeared in all three answers. StoreLocal was mentioned in two out of three: in two of the three ChatGPT answers. National Storage was listed before StoreLocal in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kennards Self Storage | 1st | 3 of 3 | 3 of 3 | | National Storage | 2nd | 3 of 3 | 3 of 3 | | Fort Knox Self Storage | 3rd | 2 of 3 | 2 of 3 | | Storage King | 4th | 3 of 3 | 3 of 3 | | StoreLocal | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about self storage companies - Asked ChatGPT "Which self storage company should I use in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King - Asked ChatGPT "What are the best self storage companies in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King, 4. StoreLocal, 5. Fort Knox Self Storage - Asked ChatGPT "Which storage company in Australia has the cheapest storage units?": 1. Fort Knox Self Storage, 2. National Storage, 3. StoreLocal, 4. Kennards Self Storage, 5. Storage King Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia self storage companies in September 2026? - In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%. - StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026. ## Month by month | Month | National Storage estimated searches | National Storage Share of Search | National Storage rank | StoreLocal estimated searches | StoreLocal Share of Search | StoreLocal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 37.2% | 1 | 1.6K | 2.2% | 5 | | Nov 2025 | 33.1K | 37.2% | 1 | 1.6K | 1.8% | 5 | | Dec 2025 | 27.1K | 37.2% | 1 | 1.6K | 2.2% | 5 | | Jan 2026 | 33.1K | 41.4% | 1 | 2.4K | 3% | 5 | | Feb 2026 | 27.1K | 38.8% | 1 | 1.9K | 2.7% | 5 | | Mar 2026 | 33.1K | 41.8% | 1 | 1.9K | 2.4% | 5 | | Apr 2026 | 27.1K | 41.6% | 1 | 1.9K | 2.9% | 5 | | May 2026 | 27.1K | 41.8% | 1 | 1.6K | 2.5% | 5 | | Jun 2026 | 27.1K | 39% | 1 | 1.6K | 2.3% | 5 | | Jul 2026 | 27.1K | 41.4% | 1 | 1.6K | 2.4% | 5 | | Aug 2026 | 27.1K | 41.3% | 1 | 1.9K | 2.9% | 5 | | Sep 2026 | 27.1K | 43.5% | 1 | 1.9K | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using National Storage’s and StoreLocal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **National Storage**: Measured on the search term “national storage”. - **StoreLocal**: Measured on the search term “storelocal”. - [National Storage profile](/demand/au/brands/national-storage) - [StoreLocal profile](/demand/au/brands/storelocal) - [All self storage companies in Australia](/demand/au/categories/au-self-storage-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is National Storage or StoreLocal more popular in search? In September 2026, National Storage had more branded searches than StoreLocal among self storage companies in Australia. National Storage had about 27,100 branded searches, while StoreLocal had 1,900. National Storage made up 43.5% of all self storage company searches we track, and StoreLocal accounted for 3%. ## Cite this page Brandwave. "National Storage vs StoreLocal: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/national-storage-vs-storelocal This page is also available as HTML at https://gobrandwave.com/demand/au/compare/national-storage-vs-storelocal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.