--- title: "National Storage vs Storage King: Which is searched more in Australia?" description: "Is National Storage or Storage King more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self storage companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/national-storage-vs-storage-king" publisher: "Brandwave" --- # National Storage vs Storage King: Which is searched more in Australia? Is National Storage or Storage King more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self storage companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: National Storage and Storage King - **Competitive set**: Self storage companies - **Market**: Australia - **Month measured**: Sep 2026 - **National Storage Share of Search**: 43.5% - **Storage King Share of Search**: 29% ## Is National Storage or Storage King more popular in search? - In September 2026, National Storage had more branded searches than Storage King among self storage companies in Australia. National Storage had about 27,100 branded searches, while Storage King had 18,100. National Storage made up 43.5% of all self storage company searches we track, and Storage King accounted for 29%. - National Storage was ahead of Storage King in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, National Storage’s share of searches among self storage companies in Australia moved from 37.2% to 43.5%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia moved from 30.5% to 29%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top self storage companies in ChatGPT and Google AI Overviews In three ChatGPT questions, both National Storage and Storage King showed up in all three answers. National Storage was listed before Storage King in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kennards Self Storage | 1st | 3 of 3 | 3 of 3 | | National Storage | 2nd | 3 of 3 | 3 of 3 | | Fort Knox Self Storage | 3rd | 2 of 3 | 2 of 3 | | Storage King | 4th | 3 of 3 | 3 of 3 | | StoreLocal | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about self storage companies - Asked ChatGPT "Which self storage company should I use in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King - Asked ChatGPT "What are the best self storage companies in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King, 4. StoreLocal, 5. Fort Knox Self Storage - Asked ChatGPT "Which storage company in Australia has the cheapest storage units?": 1. Fort Knox Self Storage, 2. National Storage, 3. StoreLocal, 4. Kennards Self Storage, 5. Storage King Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia self storage companies in September 2026? - In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%. - In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%. ## Month by month | Month | National Storage estimated searches | National Storage Share of Search | National Storage rank | Storage King estimated searches | Storage King Share of Search | Storage King rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 37.2% | 1 | 22.2K | 30.5% | 2 | | Nov 2025 | 33.1K | 37.2% | 1 | 27.1K | 30.5% | 2 | | Dec 2025 | 27.1K | 37.2% | 1 | 22.2K | 30.5% | 2 | | Jan 2026 | 33.1K | 41.4% | 1 | 22.2K | 27.8% | 2 | | Feb 2026 | 27.1K | 38.8% | 1 | 22.2K | 31.8% | 2 | | Mar 2026 | 33.1K | 41.8% | 1 | 22.2K | 28% | 2 | | Apr 2026 | 27.1K | 41.6% | 1 | 18.1K | 27.8% | 2 | | May 2026 | 27.1K | 41.8% | 1 | 18.1K | 27.9% | 2 | | Jun 2026 | 27.1K | 39% | 1 | 22.2K | 32% | 2 | | Jul 2026 | 27.1K | 41.4% | 1 | 18.1K | 27.7% | 2 | | Aug 2026 | 27.1K | 41.3% | 1 | 18.1K | 27.6% | 2 | | Sep 2026 | 27.1K | 43.5% | 1 | 18.1K | 29% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using National Storage’s and Storage King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **National Storage**: Measured on the search term “national storage”. - **Storage King**: Measured on the search term “storage king”. - [National Storage profile](/demand/au/brands/national-storage) - [Storage King profile](/demand/au/brands/storage-king) - [All self storage companies in Australia](/demand/au/categories/au-self-storage-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is National Storage or Storage King more popular in search? In September 2026, National Storage had more branded searches than Storage King among self storage companies in Australia. National Storage had about 27,100 branded searches, while Storage King had 18,100. National Storage made up 43.5% of all self storage company searches we track, and Storage King accounted for 29%. ## Cite this page Brandwave. "National Storage vs Storage King: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/national-storage-vs-storage-king This page is also available as HTML at https://gobrandwave.com/demand/au/compare/national-storage-vs-storage-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.