--- title: "Narwal vs Shark: Which is searched more in Australia?" description: "Is Narwal or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/narwal-vs-shark" publisher: "Brandwave" --- # Narwal vs Shark: Which is searched more in Australia? Is Narwal or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Narwal and Shark - **Competitive set**: Robot vacuum brands - **Market**: Australia - **Month measured**: Sep 2026 - **Narwal Share of Search**: 20.8% - **Shark Share of Search**: 1.2% ## Is Narwal or Shark more popular in search? - In September 2026, Narwal had more branded searches than Shark among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while Shark had 1,600. Narwal made up 20.8% of all robot vacuum brand searches we track, and Shark accounted for 1.2%. - Narwal was ahead of Shark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia moved from 18.9% to 20.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in Australia moved from 0.75% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K. ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shark did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ecovacs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Eufy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | iRobot | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in Australia?": 1. Roborock, 2. Dreame, 3. Ecovacs - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. Ecovacs, 5. iRobot - Asked ChatGPT "What is the best robot vacuum and mop?": 1. Roborock, 2. Ecovacs - Searched Google, AI Overview "robot vacuum": 1. Xiaomi, 2. Roborock - Searched Google, AI Overview "robot vacuum and mop": 1. Roborock, 2. Ecovacs, 3. Narwal Not named in any answer: Dyson, Shark and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia robot vacuum brands in September 2026? - In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%. - Estimated monthly branded searches for Shark in Australia rose 81.8% over 12 measured months, from 880 to 1.6K in September 2026. ## Month by month | Month | Narwal estimated searches | Narwal Share of Search | Narwal rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.9% | 2 | 880 | 0.75% | 10 | | Nov 2025 | 27.1K | 13.7% | 3 | 1.3K | 0.66% | 10 | | Dec 2025 | 27.1K | 17.4% | 2 | 1K | 0.64% | 10 | | Jan 2026 | 22.2K | 20.1% | 2 | 880 | 0.8% | 10 | | Feb 2026 | 22.2K | 18.8% | 3 | 880 | 0.74% | 10 | | Mar 2026 | 22.2K | 17.8% | 2 | 1K | 0.8% | 9 | | Apr 2026 | 27.1K | 21.3% | 2 | 1K | 0.79% | 9 | | May 2026 | 27.1K | 22.2% | 2 | 1.6K | 1.3% | 8 | | Jun 2026 | 33.1K | 22.9% | 2 | 1.6K | 1.1% | 8 | | Jul 2026 | 22.2K | 17.5% | 2 | 1.6K | 1.3% | 8 | | Aug 2026 | 27.1K | 23.5% | 2 | 1.3K | 1.1% | 8 | | Sep 2026 | 27.1K | 20.8% | 2 | 1.6K | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Narwal’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Narwal**: Measured on the search term “narwal”. - **Shark**: Measured on the search term “shark robot vacuum”. - [Narwal profile](/demand/au/brands/narwal) - [Shark profile](/demand/au/brands/shark) - [All robot vacuum brands in Australia](/demand/au/categories/au-robot-vacuum-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Narwal or Shark more popular in search? In September 2026, Narwal had more branded searches than Shark among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while Shark had 1,600. Narwal made up 20.8% of all robot vacuum brand searches we track, and Shark accounted for 1.2%. ## Cite this page Brandwave. "Narwal vs Shark: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/narwal-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/au/compare/narwal-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.