--- title: "Napoleon vs Weber: Which is searched more in Australia?" description: "Is Napoleon or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/napoleon-vs-weber" publisher: "Brandwave" --- # Napoleon vs Weber: Which is searched more in Australia? Is Napoleon or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Weber - **Competitive set**: BBQ brands - **Market**: Australia - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 1.5% - **Weber Share of Search**: 62.3% ## Is Napoleon or Weber more popular in search? - In September 2026, Weber had more branded searches than Napoleon among BBQ brands in Australia. Weber had about 67,600 branded searches, while Napoleon had 1,600. Weber made up 62.3% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. - Weber was ahead of Napoleon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in Australia moved from 63.5% to 62.3%, and its estimated monthly branded searches held steady at 67.6K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Napoleon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weber was listed before Napoleon in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure - Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber - Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber - Searched Google, AI Overview "best bbq": 1. Weber - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia BBQ brands in September 2026? - In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%. - Estimated monthly branded searches for Napoleon in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Weber estimated searches | Weber Share of Search | Weber rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.8% | 8 | 67.6K | 63.5% | 1 | | Nov 2025 | 2.4K | 1.6% | 8 | 101K | 69.2% | 1 | | Dec 2025 | 1.9K | 1.2% | 10 | 107K | 67.9% | 1 | | Jan 2026 | 1.6K | 1.5% | 10 | 71.7K | 65.1% | 1 | | Feb 2026 | 1K | 1.4% | 10 | 45.2K | 63.6% | 1 | | Mar 2026 | 880 | 1.4% | 10 | 37K | 59.1% | 1 | | Apr 2026 | 880 | 1.3% | 10 | 43K | 61.2% | 1 | | May 2026 | 880 | 1.4% | 10 | 37K | 58.8% | 1 | | Jun 2026 | 1K | 1.5% | 10 | 37K | 56.3% | 1 | | Jul 2026 | 1K | 1.5% | 10 | 37K | 56.4% | 1 | | Aug 2026 | 1.3K | 1.4% | 10 | 55.3K | 60.3% | 1 | | Sep 2026 | 1.6K | 1.5% | 10 | 67.6K | 62.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search term “napoleon bbq”. - **Weber**: Measured on the search terms “weber bbq” and “weber q”, summed into one figure. - [Napoleon profile](/demand/au/brands/napoleon) - [Weber profile](/demand/au/brands/weber) - [All BBQ brands in Australia](/demand/au/categories/au-bbq-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Weber more popular in search? In September 2026, Weber had more branded searches than Napoleon among BBQ brands in Australia. Weber had about 67,600 branded searches, while Napoleon had 1,600. Weber made up 62.3% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. ## Cite this page Brandwave. "Napoleon vs Weber: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/napoleon-vs-weber This page is also available as HTML at https://gobrandwave.com/demand/au/compare/napoleon-vs-weber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.