--- title: "Napoleon Perdis vs NARS: Which is searched more in Australia?" description: "Is Napoleon Perdis or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/napoleon-perdis-vs-nars-cosmetics" publisher: "Brandwave" --- # Napoleon Perdis vs NARS: Which is searched more in Australia? Is Napoleon Perdis or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon Perdis and NARS - **Competitive set**: Makeup brands - **Market**: Australia - **Month measured**: Sep 2026 - **Napoleon Perdis Share of Search**: 3.5% - **NARS Share of Search**: 2.8% ## Is Napoleon Perdis or NARS more popular in search? - In September 2026, Napoleon Perdis had more branded searches than NARS among makeup brands in Australia. Napoleon Perdis had about 8,100 branded searches, while NARS had 6,600. Napoleon Perdis made up 3.5% of all makeup brand searches we track, and NARS accounted for 2.8%. - The lead changed hands 3 times in the 12 months ending September 2026: Napoleon Perdis took it in June 2026, NARS took it in July 2026, Napoleon Perdis took it in August 2026. - Across the 12 months ending September 2026, Napoleon Perdis’ share of searches among makeup brands in Australia moved from 3% to 3.5%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, NARS’s share of searches among makeup brands in Australia moved from 3.7% to 2.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NARS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Napoleon Perdis did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Charlotte Tilbury | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | NARS | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MAC | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MCoBeauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MECCA MAX | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Rare Beauty | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Nude by Nature | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Maybelline | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Too Faced | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Ere Perez | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon Perdis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | INIKA Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brands - Asked ChatGPT "What are the best makeup brands in Australia?": 1. Charlotte Tilbury, 2. NARS, 3. Fenty Beauty, 4. MAC, 5. Rare Beauty, 6. Maybelline, 7. MCoBeauty, 8. Nude by Nature, 9. Ere Perez, 10. MECCA MAX - Asked ChatGPT "Which Australian makeup brand is best for everyday wear?": 1. MCoBeauty, 2. Nude by Nature, 3. Ere Perez - Asked ChatGPT "What's the best drugstore foundation in Australia?": 1. Maybelline - Searched Google, AI Overview "makeup brands": 1. Charlotte Tilbury, 2. MAC, 3. NARS, 4. Fenty Beauty, 5. Maybelline, 6. MECCA MAX - Searched Google, AI Overview "makeup": 1. MECCA MAX, 2. NARS, 3. Charlotte Tilbury, 4. Too Faced, 5. Rare Beauty, 6. Fenty Beauty, 7. Huda Beauty Not named in any answer: e.l.f. Cosmetics, Napoleon Perdis and INIKA Organic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia makeup brands in September 2026? - In September 2026, Napoleon Perdis rose from 10th to 9th among makeup brands in Australia. - Estimated monthly branded searches for NARS in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Napoleon Perdis estimated searches | Napoleon Perdis Share of Search | Napoleon Perdis rank | NARS estimated searches | NARS Share of Search | NARS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 3% | 10 | 9.9K | 3.7% | 8 | | Nov 2025 | 12.1K | 2.4% | 9 | 18.1K | 3.6% | 8 | | Dec 2025 | 6.6K | 2.2% | 11 | 9.9K | 3.2% | 8 | | Jan 2026 | 5.4K | 2.4% | 11 | 6.6K | 3% | 8 | | Feb 2026 | 4.4K | 2.3% | 10 | 6.6K | 3.5% | 8 | | Mar 2026 | 5.4K | 2.3% | 10 | 8.1K | 3.4% | 8 | | Apr 2026 | 5.4K | 2.7% | 11 | 6.6K | 3.4% | 9 | | May 2026 | 5.4K | 2.7% | 11 | 6.6K | 3.2% | 8 | | Jun 2026 | 8.1K | 3.4% | 8 | 6.6K | 2.8% | 10 | | Jul 2026 | 5.4K | 2.2% | 11 | 6.6K | 2.7% | 10 | | Aug 2026 | 8.1K | 3.1% | 10 | 6.6K | 2.5% | 11 | | Sep 2026 | 8.1K | 3.5% | 9 | 6.6K | 2.8% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon Perdis’ and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon Perdis**: Measured on the search term “napoleon perdis”. - **NARS**: Measured on the search term “nars”. - [Napoleon Perdis profile](/demand/au/brands/napoleon-perdis) - [NARS profile](/demand/au/brands/nars-cosmetics) - [All makeup brands in Australia](/demand/au/categories/au-makeup-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon Perdis or NARS more popular in search? In September 2026, Napoleon Perdis had more branded searches than NARS among makeup brands in Australia. Napoleon Perdis had about 8,100 branded searches, while NARS had 6,600. Napoleon Perdis made up 3.5% of all makeup brand searches we track, and NARS accounted for 2.8%. ## Cite this page Brandwave. "Napoleon Perdis vs NARS: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/napoleon-perdis-vs-nars-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/au/compare/napoleon-perdis-vs-nars-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.