--- title: "Nala vs SKIMS: Which is searched more in Australia?" description: "Is Nala or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/nala-vs-skims" publisher: "Brandwave" --- # Nala vs SKIMS: Which is searched more in Australia? Is Nala or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nala and SKIMS - **Competitive set**: Lingerie brands - **Market**: Australia - **Month measured**: Sep 2026 - **Nala Share of Search**: 6.6% - **SKIMS Share of Search**: 1.9% ## Is Nala or SKIMS more popular in search? - In September 2026, Nala had more branded searches than SKIMS among lingerie brands in Australia. Nala had about 18,100 branded searches, while SKIMS had 5,200. Nala made up 6.6% of all lingerie brand searches we track, and SKIMS accounted for 1.9%. - Nala was ahead of SKIMS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia moved from 5.8% to 6.6%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 10.2K to 5.2K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SKIMS did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette - Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds - Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei - Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette - Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein Not named in any answer: SKIMS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lingerie brands in September 2026? - In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%. - In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%. ## Month by month | Month | Nala estimated searches | Nala Share of Search | Nala rank | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.8% | 3 | 10.2K | 3.3% | 4 | | Nov 2025 | 33.1K | 8.6% | 3 | 5.5K | 1.4% | 7 | | Dec 2025 | 14.8K | 4.1% | 3 | 5.3K | 1.5% | 7 | | Jan 2026 | 18.1K | 5.9% | 3 | 4.8K | 1.6% | 7 | | Feb 2026 | 14.8K | 5.9% | 3 | 5.3K | 2.1% | 6 | | Mar 2026 | 18.1K | 7.1% | 3 | 4.8K | 1.9% | 7 | | Apr 2026 | 14.8K | 5.9% | 3 | 4.8K | 1.9% | 6 | | May 2026 | 12.1K | 4.6% | 3 | 5.5K | 2.1% | 5 | | Jun 2026 | 18.1K | 7.1% | 3 | 4.5K | 1.8% | 6 | | Jul 2026 | 12.1K | 4.8% | 3 | 7.8K | 3.1% | 4 | | Aug 2026 | 14.8K | 5.4% | 3 | 7.3K | 2.7% | 5 | | Sep 2026 | 18.1K | 6.6% | 3 | 5.2K | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Nala’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nala**: Measured on the search term “nala bra”. - **SKIMS**: Measured on the search terms “skims bra” and “skims underwear”, summed into one figure. - [Nala profile](/demand/au/brands/nala) - [SKIMS profile](/demand/au/brands/skims) - [All lingerie brands in Australia](/demand/au/categories/au-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nala or SKIMS more popular in search? In September 2026, Nala had more branded searches than SKIMS among lingerie brands in Australia. Nala had about 18,100 branded searches, while SKIMS had 5,200. Nala made up 6.6% of all lingerie brand searches we track, and SKIMS accounted for 1.9%. ## Cite this page Brandwave. "Nala vs SKIMS: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/nala-vs-skims This page is also available as HTML at https://gobrandwave.com/demand/au/compare/nala-vs-skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.