--- title: "Naked Wines vs Wine Selectors: Which is searched more in Australia?" description: "Is Naked Wines or Wine Selectors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/naked-wines-vs-wine-selectors" publisher: "Brandwave" --- # Naked Wines vs Wine Selectors: Which is searched more in Australia? Is Naked Wines or Wine Selectors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naked Wines and Wine Selectors - **Competitive set**: Wine clubs - **Market**: Australia - **Month measured**: Sep 2026 - **Naked Wines Share of Search**: 32.7% - **Wine Selectors Share of Search**: 6.4% ## Is Naked Wines or Wine Selectors more popular in search? - In September 2026, Naked Wines had more branded searches than Wine Selectors among wine clubs in Australia. Naked Wines had about 14,800 branded searches, while Wine Selectors had 2,900. Naked Wines made up 32.7% of all wine club searches we track, and Wine Selectors accounted for 6.4%. - Naked Wines was ahead of Wine Selectors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia moved from 33.6% to 32.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Wine Selectors’ share of searches among wine clubs in Australia moved from 6.7% to 6.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Naked Wines was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Wine Selectors was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Naked Wines was listed before Wine Selectors in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Pair Days | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Vinomofo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Naked Wines | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Laithwaites | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wine Selectors | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in Australia?": 1. Naked Wines, 2. Vinomofo - Asked ChatGPT "What are the best wine clubs in Australia?": 1. Good Pair Days, 2. Naked Wines, 3. Vinomofo, 4. Wine Selectors - Asked ChatGPT "What's the best online wine delivery service in Australia?": 1. Good Pair Days, 2. Vinomofo, 3. Laithwaites - Searched Google, AI Overview "wine club": 1. Good Pair Days, 2. Vinomofo, 3. Naked Wines Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia wine clubs in September 2026? - In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%. - Estimated monthly branded searches for Wine Selectors in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Naked Wines estimated searches | Naked Wines Share of Search | Naked Wines rank | Wine Selectors estimated searches | Wine Selectors Share of Search | Wine Selectors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 33.6% | 1 | 3.6K | 6.7% | 4 | | Nov 2025 | 22.2K | 31.3% | 2 | 4.4K | 6.2% | 4 | | Dec 2025 | 22.2K | 36.8% | 1 | 3.6K | 6% | 4 | | Jan 2026 | 18.1K | 34.4% | 1 | 3.6K | 6.8% | 4 | | Feb 2026 | 14.8K | 32.5% | 1 | 2.9K | 6.4% | 4 | | Mar 2026 | 14.8K | 30.1% | 2 | 2.9K | 5.9% | 4 | | Apr 2026 | 14.8K | 29.7% | 2 | 3.6K | 7.2% | 4 | | May 2026 | 14.8K | 30.8% | 2 | 3.6K | 7.5% | 4 | | Jun 2026 | 18.1K | 34% | 2 | 3.6K | 6.8% | 4 | | Jul 2026 | 18.1K | 36.8% | 1 | 3.6K | 7.3% | 4 | | Aug 2026 | 18.1K | 33.8% | 2 | 3.6K | 6.7% | 4 | | Sep 2026 | 14.8K | 32.7% | 2 | 2.9K | 6.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Naked Wines’ and Wine Selectors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naked Wines**: Measured on the search term “naked wines”. - **Wine Selectors**: Measured on the search term “wine selectors”. - [Naked Wines profile](/demand/au/brands/naked-wines) - [Wine Selectors profile](/demand/au/brands/wine-selectors) - [All wine clubs in Australia](/demand/au/categories/au-wine-clubs): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naked Wines or Wine Selectors more popular in search? In September 2026, Naked Wines had more branded searches than Wine Selectors among wine clubs in Australia. Naked Wines had about 14,800 branded searches, while Wine Selectors had 2,900. Naked Wines made up 32.7% of all wine club searches we track, and Wine Selectors accounted for 6.4%. ## Cite this page Brandwave. "Naked Wines vs Wine Selectors: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/naked-wines-vs-wine-selectors This page is also available as HTML at https://gobrandwave.com/demand/au/compare/naked-wines-vs-wine-selectors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.