--- title: "Naked Wines vs Vinomofo: Which is searched more in Australia?" description: "Is Naked Wines or Vinomofo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/naked-wines-vs-vinomofo" publisher: "Brandwave" --- # Naked Wines vs Vinomofo: Which is searched more in Australia? Is Naked Wines or Vinomofo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naked Wines and Vinomofo - **Competitive set**: Wine clubs - **Market**: Australia - **Month measured**: Sep 2026 - **Naked Wines Share of Search**: 32.7% - **Vinomofo Share of Search**: 40% ## Is Naked Wines or Vinomofo more popular in search? - In September 2026, Vinomofo had more branded searches than Naked Wines among wine clubs in Australia. Vinomofo had about 18,100 branded searches, while Naked Wines had 14,800. Vinomofo made up 40% of all wine club searches we track, and Naked Wines accounted for 32.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Naked Wines took it in December 2025, Vinomofo took it in March 2026. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia moved from 33.6% to 32.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Vinomofo’s share of searches among wine clubs in Australia moved from 33.6% to 40%, and its estimated monthly branded searches held steady at 18.1K. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vinomofo appeared in all four answers. Naked Wines was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naked Wines and Vinomofo were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Pair Days | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Vinomofo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Naked Wines | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Laithwaites | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wine Selectors | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in Australia?": 1. Naked Wines, 2. Vinomofo - Asked ChatGPT "What are the best wine clubs in Australia?": 1. Good Pair Days, 2. Naked Wines, 3. Vinomofo, 4. Wine Selectors - Asked ChatGPT "What's the best online wine delivery service in Australia?": 1. Good Pair Days, 2. Vinomofo, 3. Laithwaites - Searched Google, AI Overview "wine club": 1. Good Pair Days, 2. Vinomofo, 3. Naked Wines Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia wine clubs in September 2026? - In September 2026, Vinomofo lost share of searches among wine clubs in Australia, from 41.4% to 40%. - In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%. ## Month by month | Month | Naked Wines estimated searches | Naked Wines Share of Search | Naked Wines rank | Vinomofo estimated searches | Vinomofo Share of Search | Vinomofo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 33.6% | 1 | 18.1K | 33.6% | 2 | | Nov 2025 | 22.2K | 31.3% | 2 | 27.1K | 38.2% | 1 | | Dec 2025 | 22.2K | 36.8% | 1 | 18.1K | 30% | 2 | | Jan 2026 | 18.1K | 34.4% | 1 | 14.8K | 28.1% | 3 | | Feb 2026 | 14.8K | 32.5% | 1 | 14.8K | 32.5% | 2 | | Mar 2026 | 14.8K | 30.1% | 2 | 18.1K | 36.8% | 1 | | Apr 2026 | 14.8K | 29.7% | 2 | 18.1K | 36.3% | 1 | | May 2026 | 14.8K | 30.8% | 2 | 18.1K | 37.7% | 1 | | Jun 2026 | 18.1K | 34% | 2 | 22.2K | 41.7% | 1 | | Jul 2026 | 18.1K | 36.8% | 1 | 18.1K | 36.8% | 2 | | Aug 2026 | 18.1K | 33.8% | 2 | 22.2K | 41.4% | 1 | | Sep 2026 | 14.8K | 32.7% | 2 | 18.1K | 40% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Naked Wines’ and Vinomofo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naked Wines**: Measured on the search term “naked wines”. - **Vinomofo**: Measured on the search term “vinomofo”. - [Naked Wines profile](/demand/au/brands/naked-wines) - [Vinomofo profile](/demand/au/brands/vinomofo) - [All wine clubs in Australia](/demand/au/categories/au-wine-clubs): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naked Wines or Vinomofo more popular in search? In September 2026, Vinomofo had more branded searches than Naked Wines among wine clubs in Australia. Vinomofo had about 18,100 branded searches, while Naked Wines had 14,800. Vinomofo made up 40% of all wine club searches we track, and Naked Wines accounted for 32.7%. ## Cite this page Brandwave. "Naked Wines vs Vinomofo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/naked-wines-vs-vinomofo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/naked-wines-vs-vinomofo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.