---
title: "Myer vs Target Australia: Which is searched more in Australia?"
description: "Is Myer or Target Australia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/myer-vs-target-australia"
publisher: "Brandwave"
---

# Myer vs Target Australia: Which is searched more in Australia?

Is Myer or Target Australia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Myer and Target Australia
- **Competitive set**: Department stores
- **Market**: Australia
- **Month measured**: Sep 2026
- **Myer Share of Search**: 9.7%
- **Target Australia Share of Search**: 13.3%

## Is Myer or Target Australia more popular in search?

- In September 2026, Target Australia had more branded searches than Myer among department stores in Australia. Target Australia had about 1.4 million branded searches, while Myer had 1 million. Target Australia made up 13.3% of all department store searches we track, and Myer accounted for 9.7%.
- The lead changed hands 2 times in the 12 months ending September 2026: Myer took it in December 2025, Target Australia took it in January 2026.
- Across the 12 months ending September 2026, Myer’s share of searches among department stores in Australia moved from 8.4% to 9.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Target Australia’s share of searches among department stores in Australia moved from 12.3% to 13.3%, and its estimated monthly branded searches moved from 1.8M to 1.4M.

## How did search popularity change for Australia department stores in September 2026?

- In September 2026, Target Australia lost share of searches among department stores in Australia, from 14% to 13.3%.
- Estimated monthly branded searches for Myer in Australia fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

## Month by month

| Month | Myer estimated searches | Myer Share of Search | Myer rank | Target Australia estimated searches | Target Australia Share of Search | Target Australia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 8.4% | 4 | 1.8M | 12.3% | 3 |
| Nov 2025 | 1.8M | 11.4% | 4 | 2.1M | 13.2% | 3 |
| Dec 2025 | 1.8M | 10.1% | 3 | 1.8M | 9.9% | 4 |
| Jan 2026 | 1M | 7.6% | 4 | 1.5M | 11.2% | 3 |
| Feb 2026 | 823K | 7.7% | 4 | 1.2M | 11.2% | 3 |
| Mar 2026 | 1M | 8.8% | 4 | 1.5M | 13.4% | 3 |
| Apr 2026 | 1M | 8.8% | 4 | 1.5M | 13.4% | 3 |
| May 2026 | 1.2M | 10.5% | 4 | 1.5M | 13% | 3 |
| Jun 2026 | 1.2M | 11.4% | 4 | 1.5M | 13.7% | 3 |
| Jul 2026 | 1M | 9.7% | 4 | 1.4M | 13.8% | 3 |
| Aug 2026 | 1M | 9.5% | 4 | 1.5M | 14% | 3 |
| Sep 2026 | 1M | 9.7% | 4 | 1.4M | 13.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Myer’s and Target Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Myer**: Measured on the search term “myer”.
- **Target Australia**: Measured on the search terms “target” and “target australia”, summed into one figure.

- [Myer profile](/demand/au/brands/myer)
- [Target Australia profile](/demand/au/brands/target-australia)
- [All department stores in Australia](/demand/au/categories/au-department-stores): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Myer or Target Australia more popular in search?

In September 2026, Target Australia had more branded searches than Myer among department stores in Australia. Target Australia had about 1.4 million branded searches, while Myer had 1 million. Target Australia made up 13.3% of all department store searches we track, and Myer accounted for 9.7%.

## Cite this page

Brandwave. "Myer vs Target Australia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/myer-vs-target-australia

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/myer-vs-target-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.