--- title: "Muscle Nation vs True Protein: Which is searched more in Australia?" description: "Is Muscle Nation or True Protein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/muscle-nation-vs-true-protein" publisher: "Brandwave" --- # Muscle Nation vs True Protein: Which is searched more in Australia? Is Muscle Nation or True Protein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muscle Nation and True Protein - **Competitive set**: Protein powder brands - **Market**: Australia - **Month measured**: Sep 2026 - **Muscle Nation Share of Search**: 40.3% - **True Protein Share of Search**: 12.1% ## Is Muscle Nation or True Protein more popular in search? - In September 2026, Muscle Nation had more branded searches than True Protein among protein powder brands in Australia. Muscle Nation had about 110,000 branded searches, while True Protein had 33,100. Muscle Nation made up 40.3% of all protein powder brand searches we track, and True Protein accounted for 12.1%. - Muscle Nation was ahead of True Protein in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Muscle Nation’s share of searches among protein powder brands in Australia moved from 34.2% to 40.3%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, True Protein’s share of searches among protein powder brands in Australia moved from 12.5% to 12.1%, and its estimated monthly branded searches held steady at 33.1K. ## Top protein powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, True Protein was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Muscle Nation was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. True Protein was listed before Muscle Nation in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulk Nutrients | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Optimum Nutrition | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | True Protein | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Muscle Nation | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Macro Mike | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Myprotein | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EHP Labs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about protein powder brands - Asked ChatGPT "Which protein powder brand should I buy in Australia?": 1. Bulk Nutrients, 2. Optimum Nutrition, 3. True Protein - Asked ChatGPT "What are the best protein powder brands in Australia?": 1. Bulk Nutrients, 2. True Protein, 3. Optimum Nutrition, 4. Muscle Nation, 5. Macro Mike - Asked ChatGPT "What's the best value protein powder in Australia?": 1. Bulk Nutrients - Searched Google, AI Overview "best protein powder": 1. Optimum Nutrition, 2. Bulk Nutrients, 3. True Protein Not named in any answer: Myprotein and EHP Labs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia protein powder brands in September 2026? - In September 2026, Muscle Nation lost share of searches among protein powder brands in Australia, from 41.6% to 40.3%. ## Month by month | Month | Muscle Nation estimated searches | Muscle Nation Share of Search | Muscle Nation rank | True Protein estimated searches | True Protein Share of Search | True Protein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 34.2% | 1 | 33.1K | 12.5% | 3 | | Nov 2025 | 301K | 55.3% | 1 | 49.5K | 9.1% | 3 | | Dec 2025 | 110K | 46.2% | 1 | 18.1K | 7.6% | 4 | | Jan 2026 | 90.5K | 32.2% | 2 | 33.1K | 11.8% | 3 | | Feb 2026 | 90.5K | 35.1% | 1 | 33.1K | 12.8% | 3 | | Mar 2026 | 135K | 41.4% | 1 | 33.1K | 10.2% | 3 | | Apr 2026 | 110K | 40.4% | 1 | 33.1K | 12.2% | 3 | | May 2026 | 90.5K | 35% | 1 | 40.5K | 15.7% | 3 | | Jun 2026 | 165K | 47.5% | 1 | 33.1K | 9.5% | 4 | | Jul 2026 | 90.5K | 35.1% | 1 | 33.1K | 12.8% | 3 | | Aug 2026 | 135K | 41.6% | 1 | 40.5K | 12.5% | 3 | | Sep 2026 | 110K | 40.3% | 1 | 33.1K | 12.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Muscle Nation’s and True Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muscle Nation**: Measured on the search term “muscle nation”. - **True Protein**: Measured on the search term “true protein”. - [Muscle Nation profile](/demand/au/brands/muscle-nation) - [True Protein profile](/demand/au/brands/true-protein) - [All protein powder brands in Australia](/demand/au/categories/au-protein-powder-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Muscle Nation or True Protein more popular in search? In September 2026, Muscle Nation had more branded searches than True Protein among protein powder brands in Australia. Muscle Nation had about 110,000 branded searches, while True Protein had 33,100. Muscle Nation made up 40.3% of all protein powder brand searches we track, and True Protein accounted for 12.1%. ## Cite this page Brandwave. "Muscle Nation vs True Protein: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/muscle-nation-vs-true-protein This page is also available as HTML at https://gobrandwave.com/demand/au/compare/muscle-nation-vs-true-protein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.