--- title: "Muffin Break vs Pie Face: Which is searched more in Australia?" description: "Is Muffin Break or Pie Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakery chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/muffin-break-vs-pie-face" publisher: "Brandwave" --- # Muffin Break vs Pie Face: Which is searched more in Australia? Is Muffin Break or Pie Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakery chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muffin Break and Pie Face - **Competitive set**: Bakery chains - **Market**: Australia - **Month measured**: Sep 2026 - **Muffin Break Share of Search**: 7.5% - **Pie Face Share of Search**: 6.1% ## Is Muffin Break or Pie Face more popular in search? - In September 2026, Muffin Break had more branded searches than Pie Face among bakery chains in Australia. Muffin Break had about 18,100 branded searches, while Pie Face had 14,800. Muffin Break made up 7.5% of all bakery chain searches we track, and Pie Face accounted for 6.1%. - Muffin Break was ahead of Pie Face in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Muffin Break’s share of searches among bakery chains in Australia moved from 7.6% to 7.5%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K. ## Top bakery chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Pie Face was mentioned in two out of three: in two of the three ChatGPT answers. Muffin Break did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bakers Delight | 1st | 3 of 3 | 3 of 3 | | Banjo's | 2nd | 2 of 3 | 2 of 3 | | Breadtop | 3rd | 2 of 3 | 2 of 3 | | Brumby's | 4th | 1 of 3 | 1 of 3 | | Pie Face | 4th | 2 of 3 | 2 of 3 | | Muffin Break | Not ranked | 0 of 3 | 0 of 3 | | Michel's Patisserie | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bakery chains - Asked ChatGPT "What's the best bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Breadtop, 4. Pie Face - Asked ChatGPT "Which bakery chain has the best bread in Australia?": 1. Bakers Delight, 2. Breadtop - Asked ChatGPT "Where can I buy good pies and pastries at a bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Brumby's, 4. Pie Face Not named in any answer: Muffin Break and Michel's Patisserie. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia bakery chains in September 2026? Neither Muffin Break nor Pie Face moved beyond provider rounding among bakery chains in Sep 2026. ## Month by month | Month | Muffin Break estimated searches | Muffin Break Share of Search | Muffin Break rank | Pie Face estimated searches | Pie Face Share of Search | Pie Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 7.6% | 3 | 14.8K | 6.2% | 5 | | Nov 2025 | 18.1K | 8% | 4 | 14.8K | 6.5% | 5 | | Dec 2025 | 18.1K | 6.8% | 3 | 18.1K | 6.8% | 4 | | Jan 2026 | 18.1K | 7.9% | 3 | 18.1K | 7.9% | 4 | | Feb 2026 | 14.8K | 6.6% | 4 | 14.8K | 6.6% | 5 | | Mar 2026 | 18.1K | 6.2% | 3 | 18.1K | 6.2% | 4 | | Apr 2026 | 14.8K | 5.3% | 4 | 14.8K | 5.3% | 5 | | May 2026 | 18.1K | 7.9% | 3 | 14.8K | 6.5% | 5 | | Jun 2026 | 14.8K | 6.5% | 4 | 14.8K | 6.5% | 5 | | Jul 2026 | 18.1K | 7.9% | 3 | 14.8K | 6.5% | 5 | | Aug 2026 | 18.1K | 7.5% | 3 | 14.8K | 6.1% | 5 | | Sep 2026 | 18.1K | 7.5% | 3 | 14.8K | 6.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Muffin Break’s and Pie Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muffin Break**: Measured on the search term “muffin break”. - **Pie Face**: Measured on the search term “pie face”. - [Muffin Break profile](/demand/au/brands/muffin-break) - [Pie Face profile](/demand/au/brands/pie-face) - [All bakery chains in Australia](/demand/au/categories/au-bakery-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Muffin Break or Pie Face more popular in search? In September 2026, Muffin Break had more branded searches than Pie Face among bakery chains in Australia. Muffin Break had about 18,100 branded searches, while Pie Face had 14,800. Muffin Break made up 7.5% of all bakery chain searches we track, and Pie Face accounted for 6.1%. ## Cite this page Brandwave. "Muffin Break vs Pie Face: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/muffin-break-vs-pie-face This page is also available as HTML at https://gobrandwave.com/demand/au/compare/muffin-break-vs-pie-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.