--- title: "Mountain Designs vs Paddy Pallin: Which is searched more in Australia?" description: "Is Mountain Designs or Paddy Pallin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mountain-designs-vs-paddy-pallin" publisher: "Brandwave" --- # Mountain Designs vs Paddy Pallin: Which is searched more in Australia? Is Mountain Designs or Paddy Pallin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mountain Designs and Paddy Pallin - **Competitive set**: Outdoor retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Mountain Designs Share of Search**: 1% - **Paddy Pallin Share of Search**: 9.3% ## Is Mountain Designs or Paddy Pallin more popular in search? - In September 2026, Paddy Pallin had more branded searches than Mountain Designs among outdoor retailers in Australia. Paddy Pallin had about 74,000 branded searches, while Mountain Designs had 8,100. Paddy Pallin made up 9.3% of all outdoor retailer searches we track, and Mountain Designs accounted for 1%. - Paddy Pallin was ahead of Mountain Designs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mountain Designs’ share of searches among outdoor retailers in Australia moved from 0.74% to 1%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Paddy Pallin’s share of searches among outdoor retailers in Australia moved from 8.3% to 9.3%, and its estimated monthly branded searches held steady at 74K. ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Paddy Pallin appeared in all three answers. Mountain Designs did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paddy Pallin | 1st | 3 of 3 | 3 of 3 | | Anaconda | 2nd | 3 of 3 | 3 of 3 | | Macpac | 3rd | 2 of 3 | 2 of 3 | | BCF | 4th | 2 of 3 | 2 of 3 | | Snowys | 4th | 2 of 3 | 2 of 3 | | Tentworld | 6th | 2 of 3 | 2 of 3 | | Kathmandu | 7th | 1 of 3 | 1 of 3 | | Wildearth | Not ranked | 0 of 3 | 0 of 3 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy camping gear in Australia?": 1. Anaconda, 2. BCF, 3. Paddy Pallin, 4. Snowys, 5. Kathmandu, 6. Tentworld - Asked ChatGPT "What are the best outdoor stores in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda, 4. Snowys, 5. Tentworld, 6. BCF - Asked ChatGPT "Which store has the best hiking gear in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda Not named in any answer: Wildearth and Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia outdoor retailers in September 2026? - In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%. - In September 2026, Mountain Designs fell from 8th to 9th among outdoor retailers in Australia. ## Month by month | Month | Mountain Designs estimated searches | Mountain Designs Share of Search | Mountain Designs rank | Paddy Pallin estimated searches | Paddy Pallin Share of Search | Paddy Pallin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.74% | 9 | 74K | 8.3% | 4 | | Nov 2025 | 9.9K | 0.76% | 9 | 90.5K | 6.9% | 4 | | Dec 2025 | 8.1K | 0.48% | 9 | 74K | 4.4% | 4 | | Jan 2026 | 8.1K | 0.75% | 9 | 74K | 6.9% | 4 | | Feb 2026 | 6.6K | 0.86% | 9 | 74K | 9.7% | 4 | | Mar 2026 | 8.1K | 0.97% | 9 | 74K | 8.9% | 4 | | Apr 2026 | 9.9K | 1% | 9 | 74K | 7.5% | 4 | | May 2026 | 12.1K | 1.4% | 8 | 90.5K | 10.2% | 4 | | Jun 2026 | 12.1K | 1.2% | 8 | 90.5K | 9.3% | 4 | | Jul 2026 | 12.1K | 1.3% | 8 | 74K | 8.1% | 4 | | Aug 2026 | 9.9K | 1.1% | 8 | 90.5K | 10% | 4 | | Sep 2026 | 8.1K | 1% | 9 | 74K | 9.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mountain Designs’ and Paddy Pallin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mountain Designs**: Measured on the search term “mountain designs”. - **Paddy Pallin**: Measured on the search term “paddy pallin”. - [Mountain Designs profile](/demand/au/brands/mountain-designs) - [Paddy Pallin profile](/demand/au/brands/paddy-pallin) - [All outdoor retailers in Australia](/demand/au/categories/au-outdoor-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mountain Designs or Paddy Pallin more popular in search? In September 2026, Paddy Pallin had more branded searches than Mountain Designs among outdoor retailers in Australia. Paddy Pallin had about 74,000 branded searches, while Mountain Designs had 8,100. Paddy Pallin made up 9.3% of all outdoor retailer searches we track, and Mountain Designs accounted for 1%. ## Cite this page Brandwave. "Mountain Designs vs Paddy Pallin: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mountain-designs-vs-paddy-pallin This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mountain-designs-vs-paddy-pallin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.