--- title: "MooGoo vs Nivea: Which is searched more in Australia?" description: "Is MooGoo or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/moogoo-vs-nivea" publisher: "Brandwave" --- # MooGoo vs Nivea: Which is searched more in Australia? Is MooGoo or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MooGoo and Nivea - **Competitive set**: Deodorant brands - **Market**: Australia - **Month measured**: Sep 2026 - **MooGoo Share of Search**: 12% - **Nivea Share of Search**: 9.8% ## Is MooGoo or Nivea more popular in search? - In September 2026, MooGoo had more branded searches than Nivea among deodorant brands in Australia. MooGoo had about 6,600 branded searches, while Nivea had 5,400. MooGoo made up 12% of all deodorant brand searches we track, and Nivea accounted for 9.8%. - The lead changed hands once in the 12 months ending September 2026: MooGoo took it in June 2026. - Across the 12 months ending September 2026, MooGoo’s share of searches among deodorant brands in Australia moved from 6.3% to 12%, and its estimated monthly branded searches moved from 2.9K to 6.6K. - Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia moved from 7.8% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MooGoo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MooGoo was listed before Nivea in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - Estimated monthly branded searches for MooGoo in Australia rose 127.6% over 12 measured months, from 2.9K to 6.6K in September 2026. ## Month by month | Month | MooGoo estimated searches | MooGoo Share of Search | MooGoo rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 6.3% | 7 | 3.6K | 7.8% | 4 | | Nov 2025 | 3.6K | 6.9% | 4 | 3.6K | 6.9% | 5 | | Dec 2025 | 2.9K | 6.1% | 6 | 3.6K | 7.5% | 5 | | Jan 2026 | 3.6K | 7.1% | 4 | 3.6K | 7.1% | 5 | | Feb 2026 | 3.6K | 7.1% | 5 | 4.4K | 8.7% | 4 | | Mar 2026 | 3.6K | 6.9% | 5 | 4.4K | 8.4% | 4 | | Apr 2026 | 3.6K | 7.8% | 4 | 3.6K | 7.8% | 5 | | May 2026 | 4.4K | 9% | 4 | 4.4K | 9% | 5 | | Jun 2026 | 5.4K | 10.7% | 4 | 3.6K | 7.2% | 7 | | Jul 2026 | 4.4K | 9.5% | 4 | 4.4K | 9.5% | 5 | | Aug 2026 | 6.6K | 12.4% | 4 | 4.4K | 8.2% | 5 | | Sep 2026 | 6.6K | 12% | 4 | 5.4K | 9.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MooGoo’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MooGoo**: Measured on the search term “moogoo deodorant”. - **Nivea**: Measured on the search term “nivea deodorant”. - [MooGoo profile](/demand/au/brands/moogoo) - [Nivea profile](/demand/au/brands/nivea) - [All deodorant brands in Australia](/demand/au/categories/au-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MooGoo or Nivea more popular in search? In September 2026, MooGoo had more branded searches than Nivea among deodorant brands in Australia. MooGoo had about 6,600 branded searches, while Nivea had 5,400. MooGoo made up 12% of all deodorant brand searches we track, and Nivea accounted for 9.8%. ## Cite this page Brandwave. "MooGoo vs Nivea: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/moogoo-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/moogoo-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.